Transform your customers' experience with content available on any device, fully customized to match your brand and with 24/7 smart support. All of this in Members Areas.

DELIGHT YOUR CUSTOMERS

Delight your customers with an immersive and intuitive Netflix-style experience

Create an engaging streaming style experience and customize your Members Areas with over 20 options to apply your identity.

Customization

Create an engaging Netflix-style experience and customize your Members Areas with over 20 options to apply your identity with Hotmart.

Hotmart Tutor

Answer your students via chat in seconds, anytime, day or night, with Tutor, the intelligent assistant from Hotmart Members Areas.


Communities

Centralize your content in a single environment where you and your customers can share videos, images, and comments easily.


Gamification

Engage your customers with a scoring system, rankings to increase engagement, rewarding them for finishing lessons and interacting in communities.

Web App

Offer your customers a direct shortcut on the home screen of their phone, computer, or tablet, making it easier to access your products.

Customization

Create an engaging Netflix-style experience and customize your Members Areas with over 20 options to apply your identity with Hotmart.

EARN MORE

Sell to your customers again and generate up to 14% more repeat purchases

Create engaging ads within your content and turn the learning experience into fresh opportunities to sell again.

Members Areas Ads

Create engaging, well-placed ads within your content and turn every step of the learning experience into fresh, ongoing opportunities to sell again.

Offer complementary content within your product and sell additional modules to those who have already purchased from you.

Paid Extra Module

Offer complementary content within your product and sell additional modules to those who have already purchased from you.


Sales page

Increase the conversion rate of your product by offering a dedicated sales page directly within the Members Areas, without sending customers anywhere else.

Dynamic Discounts

Customize the discounts in your showcase to match your audience's profile, making every offer feel more relevant, timely, and worth acting on.

Members Areas Ads

Create engaging, well-placed ads within your content and turn every step of the learning experience into fresh, ongoing opportunities to sell again.

SPEND LESS

Save on managing your membership area, increase your productivity, and enjoy built-in integration tools

Give your customers the freedom to watch your content on their computer, tablet, TV, phone, or even offline with Hotmart's built-in video player.

Hotmart Player

Give your customers the freedom to watch your content on their computer, tablet, TV, phone, or even offline with Hotmart's built-in video player.

Accelerate the development of new products with artificial intelligence and access smart suggestions for modules and content.

Artificial Intelligence

Accelerate the development of new products with artificial intelligence and access smart suggestions for modules and content.

Seamless Integration

Grant instant access to your content after purchase and use Hotmart's tools, such as checkout and email marketing, without any extra setup.

Reports

Track the overall performance of your business and measure everything regarding your sales, courses, communities, and gamification, all in one place.

Hotmart Player

Give your customers the freedom to watch your content on their computer, tablet, TV, phone, or even offline with Hotmart's built-in video player.

Your customer asks, your intelligent assistant answers for you

Tutor, the exclusive intelligent assistant of Members Areas, learns from your content and answers your customers' questions in seconds, anytime, day or night. Up to 50% fewer questions you or your team need to answer.

HOTMART PLAYER

The only membership area with its own built-in video player

Your content on any device, from mobile to TV, protected 24/7. With over 200 team members fully dedicated to Members Areas, we ensure the stability and security of your content: anti-fraud system, encryption, and watermarking.

FOLLOW THE LEADERS OF THE MARKET

There’s a saying in the market that it’s much easier to sell to someone who’s already your customer, and Members Areas is that tool because the person is already experiencing being a student. I don’t need to prove much about my product; they’re waiting for the next offer. Members Area can give me that ease and speed to acquire the next product in just one click.

Tiago Pereiro 

TP Jurídico 

I see Members Area as a major differentiator. First, because of the cost-benefit.


I think if you compare it to other platforms, you’ll end up with a much higher cost. In my opinion, Hotmart’s cost-benefit is the best today.

Vitor Santos

Metaforando

I compared the responses my human team was giving and the responses from Tutor.


I can get at least 80 to 90% of the answers for students instantly.


It’s a whole new life.

Diogo

Docis

The new Members Areas experience is practically on par with other market players that charge for it.


Except Hotmart only charges per transaction, and it’s much cheaper than paying the monthly fees charged by other membership area players in the market.


If I could give advice to those who don’t use Members Area yet, I’d say try it before anything else.

Martin

Ben Zruel

FREQUENTLY ASKED QUESTIONS

Got questions? We have the answers!

  • 1. What is a Members Area? And how many Members Areas can I create?

    A Members Area is where you can organize and distribute your content however you prefer. With a Netflix-style layout, you can showcase all your products for customers to browse and discover new offers. If you only have one product, you can build a showcase with its modules and learning paths. Take full control of your customers’ experience with Hotmart Members Areas.

  • 2. How do I add videos to my Members Area content?

    After adding your product to Members Area, go to "Content" to create modules and add your materials. In the content settings, you can upload your videos. Choose a video hosting option with private access to ensure content protection. With Hotmart Player, you can take full advantage of all Members Areas features, like Tutor, offline access within Hotmart app, auto-generated subtitles, and cross-device playback.

  • 3. How do I set release dates and content duration in Hotmart Members Areas?

    With Hotmart Members Areas, you can schedule content release dates, release content based on the purchase date, release content based on quiz results, and set expiration dates. 

  • 4. How do I release a free module in Hotmart Members Areas?

    In Hotmart Members Areas, you can showcase your product’s content to potential customers. With a free module, they can access your product, watch the content, and make a purchase in just a few clicks. Click here for the full step-by-step guide to creating your free module with free registration.

  • 5. How can I create a Community in my Members Area?

    Communities in Hotmart are spaces designed to promote engagement, facilitate communication with your students, and create valuable interaction environments around the content they consume. With different access types and tools available, you can customize them to meet your business and members' needs. Learn how to set up the right Community in your membership area here.

  • 6. How do I set up a certificate for my course?

    Certifying course completion is an important step for both students and content providers. To make this process faster, Hotmart offers a feature that automates certificate issuance, allowing students to download their certificates as soon as they finish the course, without relying on manual delivery. Learn more about the tool here.

  • 7. Who can use Hotmart Members Areas?

    Any Creator with a Hotmart account can use Hotmart Members Areas for free. To unlock all the features, simply add at least one product to your membership area.


    You can add your products, manage the entire structure of modules, lessons, materials, comments, and buyers, create communities, make sales, and much more in one place, replacing any other type of course management.

  • 8. Is Hotmart Members Areas paid?

    Hotmart Members Areas is free, there are no monthly or subscription fees. If you choose to use Hotmart Player, Hotmart’s video player, you can enjoy all features, such as Tutor, automatic subtitles, and the ability for your customers to watch on any device.

  • 9. How do I manage access to products?

    Products hosted in Hotmart’s membership area can be released for free or upon payment. You choose what is displayed and what visitors or buyers can consume. Additionally, by creating groups, you can select which ones should have access to each module.

  • 10. How do I customize my membership area?

    In Members Areas, you have over 20 options to apply your identity and create a true Netflix-style experience. Customize your domain, access screen, colors, images, sections, community, modules, and learning paths. For more information on customizing your membership area, click here.

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