If you own a business or are thinking about starting one, learning how to build your digital presence on social media and how to get more likes on Facebook is critical.

The platform offers several options for small entrepreneurs who wish to use one of the world’s largest social networks to promote their products, services, or for those who also work as Affiliates.

Knowing how to attract a qualified audience ensures the growth of your page and brand positioning, and makes you build fan loyalty for your business. Therefore, your communication channels start getting likes on Facebook and your numbers will start to grow.

And to help you get more likes on Facebook strategically, we’ve selected a few key points you need to implement in your digital planning.

1. Produce quality content

One of the easiest ways of getting likes on Facebook is by producing quality content. Posting topics that are relevant to your target audience is critical for creating identification between your followers and your brand.

Think about topics that speak directly to your potential buyers. How can you help them solve a problem? How can your company educate consumers? What are the unique features that your products and services offer?

Therefore, remember that your Facebook page needs to be seen as a serious communication platform, providing people with interesting subjects. Thus, your goal of getting likes on Facebook will become much easier.

2. Promote your fan page on other channels

Promoting your business’ fan page on other internet platforms is another way for you to get qualified likes on Facebook.

If you have an active account on other social media, website, or even a blog, promoting your page on these channels will help you gain more visibility.

By doing so, you’ll be able to impact an extremely qualified audience that is already engaging with your brand. This practice of leading users from one medium to another is called transmedia in digital marketing.

And, getting likes on Facebook through other channels doesn’t necessarily mean you only need to use your platforms.

You can make partnerships with other professionals or businesses in similar niches as yours. And thus, combining methods in which both can get the most of each other’s audience.

Certain strategies, such as using joint live streams, sponsored posts, tagging companies, and mentions on Instagram stories, are only a few ways of boosting your brand’s reach on Facebook and reaching a qualified audience for your page.

3. Fill in your page’s information

Having a complete Facebook page with all the information fields about your business filled in can also help you increase the number of likes your business receives.

When you provide all the necessary information for the creation of the page, the social media’s algorithm will start working in your favor.

By doing so, you appear more easily in users’ search results. And besides, the audience will know exactly what your business is and which solutions you are offering.

This makes the identification process easier; helping you get more likes on Facebook.

4. Post frequently

As well as having relevant content in all of your social networks, maintaining a posting frequency is critical for reaching your audience on Facebook.

Therefore, create a posting schedule and plan in advance which content will be posted on Facebook, the topics that will be addressed, and the best times.

Create the habit of posting constantly because, by doing so, the social network’s algorithm will show your content to more users, increasing your visibility, and generating more likes.

5. Interact with your audience

Nowadays, social media has become one of the main means of communication between brands and end consumers. Therefore, interacting with them is mandatory.

Being close to your audience helps you understand how they perceive your business. Moreover, it shows credibility, commitment, and that there are people, representing the profile, who are interested in the audience’s opinion.

Showing this active presence on the platform helps you start gaining more likes on social media.

Replying to your followers’ comments as fast as possible is also vital to help you gain more followers on your page. Remember that Facebook indicates pages’ average reply times, something that might increase or reduce the audience’s trust in your brand.

6. Never buy Facebook likes

As we’ve seen in this article, there are much better and healthier options for your business than purchasing Facebook likes.

While this idea might sound interesting at first, it might backfire. Buying followers on social media won’t help you reach your target audience, nor will it create a loyal audience, who looks forward to reading and consuming your content.

When you purchase likes, you can’t make sure that these new followers are within the profile of your ideal consumer. Not to mention that these likes are often undone just as quickly.

7. Invest in Facebook ads to promote your brand

One truly interesting option to get likes on Facebook is to invest in social media ads.

Through the valuable content you offer your target audience constantly, plus the strategies to acquire people, you will pique the interest of new users for your business. Consequently, these new people will want more information about you.

Whether you use campaigns to attract, convert, or simply to engage, not expecting Facebook to deliver your content depending on organic reach alone is critical to maintaining your business’ vitality.

But, you have to learn how to develop the right strategies and choose the ideal ads for each campaign you develop.

Is it possible to get likes on Facebook organically?

As you’ve seen in this article, there are many strategies you can implement to get more likes on Facebook.

Using all of them increases your chances of having a good page on the internet, work your authority better, and consequently, boost your page’s reach on Facebook. 

Now, if you wish to speed up this process and achieve more assertive results, which will be targeted to your needs, and learn how to advertise on Facebook, check out this article detailing all the options offered by the social network.