10 product ideas for you to create your first digital business

If you’re interested in starting an online business, check out 10 digital product ideas to put into practice today!

Digital products: An image representing info product ideas

Do you remember when making money online was just a dream? Well, nowadays it’s become a reality.

Increasingly, more people are looking for ways to start an online business. One of the most popular is selling digital products through social media or online stores.

The problem is that, in order to be successful in this marketplace, you need to have ideas for original and commercially feasible info products that pique the audience’s interest.

If you want to set up your own business and gain financial independence, but you don’t know where to start, you’ve come to the right place. We’ve listed 10 info product ideas so you can transform your talents and skills into online products. Keep reading!



First of all, what is a digital product?

As the name suggests, digital products, also known as info products, are materials produced in digital format and distributed on the internet.

Among the biggest examples of info products, we have ebooks, videos, music, apps, membership websites, and online courses.

Digital products have become quite popular in the entrepreneurial world, mainly because of the broad reach, ease of production, and the scalability of profits.

In order to sell a ton of units of the same physical product, you need to produce more of the product. But a single info product can be sold as many times as you want. After all, its distribution and use are fully digital.

10 info product ideas so you can start your digital product

Anyone with any type of specific knowledge or skill in a particular field can develop a digital product and sell it online.

But where do you start?

If you are new to this universe and want to invest in digital products, don’t worry. Below, you can check out some of the best info product ideas for you to generate income with your new business:

1. Ebooks

Electronic books, or ebooks, are publications containing the same content of a printed book, but in digital version.

From execution to promotion, ebooks present an excellent cost/benefit; all you need is a word processor (Word, Google Docs or similar), a PDF (the most popular format of this type of material) or EPUB converter, and a channel to promote and sell it, in addition to good content.

Since this will be written material, it is essential that it be well written and reviewed, so that your readers can receive quality content.

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2. Audiobooks

Your book can also be sold in audio format.

It can be produced in a studio or even at home, with tools available on the internet, provided that you have a room with little or no noise, which you can set aside for this activity.

In addition, good elocution is also key in order to absorb the knowledge without noise and for the good acceptance of your product.

If you’re going to venture into the world of audiobooks, studying a bit about audio production and investing in a quality noise-reduction microphone or voice recorder will be worth it.

3. Video lessons

Video lessons consist of recording and distributing videos with educational content. Videos have gained prominence over the last few years since they are easy to consume and assimilate content.

If you intend to create an online course, consider videos as a possible format for your product.

The material in this format requires a little more investment with set design, a camera, and proper lighting.

Additionally, good on-camera presence when conveying the content are essential to retaining your audience’s attention.

Since this material is more elaborate, you can usually charge a higher price for the content, taking into account production costs and the students’ experience.

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4. Screencasts

If you have no affinity with the camera or are looking for lower production costs, you can opt for screencasts, which are videos recorded from your computer screen with the help of software.

On the internet, you can find free tools with the quality to carry out the project.

Another advantage is that this product doesn’t necessarily require audio, and can be subtitled in certain cases. It will all depend on the peculiarities of your content.

5. Podcasts

Audio info products are highly effective because they allow the audience to absorb the content anywhere, even while doing something else, such as driving.

Your customer only needs a device that is compatible with your product’s audio format.

The content is in the talk radio format.

In this format, it is possible, depending on the amount of content to be offered, to divide the podcast into episodes, working with interviews or debates between groups of experts on the subject.

Production can be done with free tools, and the recorded content can be distributed with the MP3 extension.

6. eMagazines

eMagazines are online magazines.

Just like the printed material, this product follows editorial criteria and has a pre-determined period for publishing, in addition to allowing the distribution of free content (sponsored by advertising), private content for subscribers, and mixed content (you can choose which content or segment to make available).

Production, at a considerably lower cost than printed versions, basically depends on content and layout.

You can choose how to distribute your product according to your budget. The simpler version can be presented in a PDF file to be downloaded.

It’s also possible, with the assistance of programmers, to make the product available on a website, your own app to be downloaded to mobile devices, such as tablets, or even through Newsstand, Apple’s app that allows the downloading or viewing of digital magazines and newspapers.

7. Subscriptions

Providing your content on a website, making access available to subscription members for a periodic fee, can be a great business. You can set monthly fees and provide subscription discounts for longer periods, for example.

This format is also known as a membership program, or subscription community.

In order to retain readers, invest in relevant articles, niche news, and interviews with renowned professionals in the field.

Using interaction through discussion forums and polls, allowing the exchange of experiences in your channel, is also a great strategy, in addition to helping you define the next topics.

8. Online coaching and Mastermind groups

If you’re an authority in a certain subject and people always come to you for instructions and guidance, investing in online coaching can be a great business idea.

You can hold conferences, with pre-established schedules, through free tools, such as Skype or Google Hangout, in groups or with individuals, with the former option being the better option, since you can gather a larger number of participants and your time is optimized.

You can also invite featured participants to participate in a mastermind group, which has similar objectives as discussion forums, but in real-time, generating greater proximity among members.

9. Online courses

Online courses are becoming increasingly more popular, especially with more people warming up to the idea of distance learning.

Several digital platforms allow you to host a course and make it available to the public.

One advantage of this type of digital product is that it combines several content formats, such as videos, spreadsheets, PDFs, charts, and webinars to enhance student learning.

In addition, you can create online courses about almost any subject: fitness, sports, cooking, personal development, careers, photography, and so forth. What counts is being creative and knowing how to convey your knowledge in a suitable manner for your audience.

10. Multi-format materials

Your product doesn’t necessarily have to come in one format only.

You can make it available in different media formats that will complement each other.

For example, you can teach courses through video lessons, make the study material available in an ebook, and hold mastermind groups to exchange experiences between participants.

The most important thing is that the chosen info product be adapted to the resources available and to your audience’s needs, always valuing quality.

So, have you imagined your idea being transformed into one of these products? Do you know other formats? Let us know in the comments!

Have you ever thought about creating your own online course or digital product but don’t know where to start? Check out Strategies & Tools, a completely free course with everything you need to know in order to get into this market!

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João Pedro

João Pedro

Hotmart CEO & cofounder

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