Podcasts are similar to radio programs made by ordinary people. They cover all sorts of different topics and range in length from a few minutes to a few hours.

But, unlike a traditional radio broadcast where you select the station you want to listen to, podcasts are distributed digitally and consumed through apps.

There are a number of reasons to learn how make a podcast and start one, ranging from entertainment to promotion. Whatever your reason for starting a podcast, just know that the competition is stiff and if you want your podcast to be successful it’ll take a lot of hard work and dedication. 

Tips on how to make a podcast

First things first, you need to make sure that your podcast is professional. Invest in your show and its production, and pay attention to the small details.

With so many giants in the market, listeners expect professional quality in a podcast. No matter how good your content is, if it’s not well produced or the audio quality isn’t the best, people won’t listen to it.

To help you with this, below we’ve listed some essentials to make a great podcast. 

Use quality equipment

To produce your podcast, you need a good microphone. A microphone is the most important piece of equipment you’ll need to get your podcast started.

In podcasting, your voice is everything. Since it’s a format where people will only be listening to you, it’s critical that your audio is clear.

If you’re just getting started and learning how to make a podcast, you don’t need to use the most sophisticated microphones for now. Look for a microphone that won’t pick up background noise and can record your voice with quality.

In addition, you’ll need a computer, good internet connection, and a quiet place to record your podcast, without sound interference.

Bonus tip: Always test your audio! There are several free programs, such as Audacity, which you can use to easily check the quality of your audio.

Structure your project

You already know what podcasts are, you have a lot of knowledge about a given area, and even know what equipment you’ll need to make it all happen. But, this still isn’t enough for you to be able to start a great podcast.

Can’t you just set up your microphone and record? Yes, you can. But if you want to start a great podcast it’s essential that from the very beginning you view your podcast as a project and get things organized. 

That being said, if you are wondering how to make a podcast great, certain things need to be sorted out, such as:

• Defining the podcast’s overall topic according to your desired target audience.
• Organizing the main formats that you’ll use, such as individual speaker, interviews, talk shows with other people.
• Choosing a good name and creating a brand, so that it can be properly recognized as it grows.
• Creating a script with a well-developed topic, an intro, a presentation of the topic and guests, how the topic will be covered, transition between one item and the next, etc.

The more professional your podcast is, the greater its chances of being successful. 

Study and improve yourself

Making a great podcast will require you to always look for ways to grow and improve yourself, either with new production formats or by improving your voice, presentation, and content.

So, never stop:

• Studying and increasing your knowledge on the topic.
• Taking care of your voice by taking oratory courses, learning vocal warm up techniques, frequently drinking water, among other actions that can help improve your voice.
• Analyzing the market and checking if your listeners are enjoying your podcast, if they’re suggesting improvements and changes, and if there are other areas and topics that can be addressed.
• Innovating and paying attention to podcast trends and formats, such as the use of storytelling techniques.

Do your marketing

For people to know that your podcast exists, you need to advertise it, right?

First, use social media to promote your podcast by creating relevant content. You can also create a website for your podcast, so that you can centralize your brand and organize unique sales initiatives.

It’s also very important that you invest in audio SEO, and use the keywords in your podcast that people search for the most about the topics and subjects you’re going to address.

Few people know this technique, so it’s worth investing in it. You might even get your podcast placed at the top of search results pages.

Now you know how to make a podcast, so follow our tips and get to work!

Making a podcast can be a great way to promote relevant content on the internet and share your knowledge with the public. 

In this post, you learned a few tips on how to make a great podcast. Put all of them into practice and never forget that the key to success is to offer relevant content to your audience.

If you’re interested in monetization, check out this blog post with 5 ways to make money with your digital product by humanizing things first!