Início / Blog / 7 LinkedIn hacks to make the most of this network’s potential

7 LinkedIn hacks to make the most of this network’s potential

Check out our awesome tips to optimize your LinkedIn profile and take advantage of everything this network has to offer!

LinkedIn logo.

It’s been a while since having a LinkedIn profile was a distinctive feature. I’m sure we can all agree it’s now pretty much mandatory for any professional. After all, this social media allows you to find business and networking opportunities like no other.

LinkedIn is the main social network focused on the business universe, with over almost 600 million users around the world

This means that if you or your business still don’t have a LinkedIn profile, you are probably wasting your time and missing out on valuable opportunities to connect with other professionals and potential customers.

But there’s no point in creating an account and waiting for the magic to happen. It’s important to know how to extract the most out of all of the tool’s features to increase your connections and have access to many opportunities.

With this in mind, I’ve listed a few hacks and tips to help you optimize your LinkedIn profile, increase your connections, have more authority and generate great opportunities. Shall we check them out?

1. Keep your LinkedIn profile always updated

Let those who have never forgotten to keep their LinkedIn profile updated, after changing jobs or receiving a promotion, cast the first stone. Believe me, this even happens to the most highly qualified professionals on the market.

This is a serious mistake, which can greatly hinder your performance on the platform. 

A profile without any information or with outdated information gives the impression of negligence with one’s own career.

In addition, the career and area of performance fields allow your profile to be found in searches within the platform. In other words, by keeping this information always up to date, you increase your visibility on this social media and the chances of finding great business opportunities.

When updating your profile, certain fields require special attention:

  • Professional title: This leads people to click on your profile. Therefore, use this space to emphasize your skills and talents. For example, “Director of Inbound Marketing at ABCD Company”.
  • Location and department: These two fields help other users to find your profile in searches. Therefore, make sure that the information is correct.
  • Experience: Use this space to list the main projects in which you participated in your last jobs and the results you achieved. Thus, you increase your profile’s relevance and authority.

And remember that, whenever something changes in your professional life, be it the company, position or the start of a new project, make sure you add this information on LinkedIn.

2. Use only professional photos

Did you know that LinkedIn profiles with photos are 11 times more likely to being seen that those without photos? This is according to LinkedIn itself!

It’s true! If you still aren’t using the gray icon, it’s time to change and show your face (or your brand) to the world!

But here goes some friendly advice: don’t use photos from 10 years ago, of your night out on the town of your or any image bank photo on the internet.

LinkedIn is your professional network. Therefore, your attitude and image also need to be more serious.

If possible, ask a professional photographer to take your picture during working hours, during a presentation or a lecture. Being seen in the context of being “hard at work” will help you gain authority and trust among your audience.

3. Post relevant articles and content

One of the biggest secrets for your success on social media is offering quality content to your followers. This encourages engagement, generates authority and increases business opportunities.

And of course, with LinkedIn, it wouldn’t be any different. After all, people (and brands) using the network are searching for information that is useful in their work. 

In this sense, offering content that meets this need is a major unique feature.

And a very efficient strategy to produce content is by using LinkedIn article platform.

Try to create texts on subjects that are related to your niche and with the interests of your business’ persona.

The greater the value your audience sees in your content, the more authority you gain, helping your brand have more visibility in the market.

It doesn’t matter if you’re a Producer or an Affiliate. Think about your unique features, your professional achievements or about any activity in which you stand out. Then, write a text with tips to help and inspire your audience.

Believe me, quality content converts much more than direct and invasive advertising.

4. Repost external content on LinkedIn

Another very interesting LinkedIn feature is the possibility of sharing external content, such as blog posts, images, and videos that you have posted on other channels.

But don’t think that you have to repost everything you’ve ever done. Only choose the content that is most relevant to your target audience and that makes sense within a marketing strategy.

The intention here is not to fill your contacts’ feed with your posts, but to offer quality material, increasing your profile’s reach and strength.

In addition, you can take the opportunity to integrate this measure with your link building strategy, by creating a backlink for your website or blog.

5. Don’t ignore networking

One of the biggest advantages of using LinkedIn is the possibility of getting to know new professionals and brands in your market. This provides access to more interesting content and of course, new business opportunities.

However, one mistake that many users make when networking on LinkedIn is to follow and interact only with well-known people.

Although we don’t recommend that you connect with complete strangers, it’s important to build a more solid network of contacts.

Search for the profiles of the biggest names in your industry and start following them. Follow their content and interact frequently with their posts. An active user draws a lot more attention from other people.

6. Interact in groups and communities

If you still aren’t participating (and interacting) in the LinkedIn groups and communities, it’s time to start doing so!

These places offer an excellent space for user discussions and the sharing of ideas about a variety of topics.

All you need to do is search for a topic you’re interested in and participate in the groups that most attract your attention.

By doing so, you’ll have another option to increase your network of professional contacts, in addition to being up to date regarding the main market innovations and trends and share experiences.

7. Advertise on LinkedIn

In addition to valuing those who produce and share quality content, LinkedIn also works as a promotion and advertising tool.

Although the investment is a little higher than on other networks, such as Facebook, LinkedIn Ads has a major advantage: The segmentation options are more comprehensive, allowing you to reach a more qualified audience.

When defining your campaign’s audience, you can choose by profession, area of expertise, skills and even job location.

Another advantage of investing in LinkedIn Ads is the variety of campaign formats offered by the platform. 

If you are a Producer or Affiliate and see the tool’s potential, you can use three types of ads:

  • Sponsored Content, which appears subtly on users’ feeds.
  • Text Ads, which are ads with text and an image displayed on LinkedIn’s sidebar.
  • And Sponsored InMail, which allows you to send personalized messages to your campaign’s audience, which will only be sent when the person is online.

After creating a segmented campaign, LinkedIn Ads also allows you to measure the ad’s results in an efficient and complete manner, by means of relevant metrics. Thus, you know exactly what is working or not in your strategy so you can make the necessary corrections.

How do you feel about the LinkedIn hacks we’ve shared? Well then, it’s time to put into practice everything you learned in this article. By doing so, you and your brand will have more market authority and it will be easier to find great opportunities.

And to further expand your business, how about learning more about ads on this platform? Make sure you check out our full article on LinkedIn Ads and the secrets of this tool.