You should know that Hotmart Club is Hotmart’s free Members Area. With this solution, it’s easier to distribute your products to customers, delivering your content automatically and intelligently.

So, Hotmart Club was already here, making it easier for Creator management and for customers to consume. And now, the Hotmart Club promises to get even better with the evolutions you’ll find below! 

More engagement, a new customer experience, and better chances of selling to those who have already bought from you

A new era of content consumption has begun. With too much stimulation and  too many choices online, grabbing people’s attention and showing your brand might seem like a challenging — but essential — task. What’s more, ensuring an experience that guides your customer’s journey with your content from beginning to end and makes them look forward to the next content — while also building loyalty — is what every digital business needs to scale up in a healthy way.

As the price to attract new leads (potential customers) increases, studies show that it’s cheaper and smarter to sell again to those who have already bought a product from you. According to data from Marketing Metrics, by Neil T. Bendle, Paul W. Farris, and Phillip Pfeifer, the chance of selling to your customers is 60% to 70%, while the chance of selling to a potential customer is 5% to 20%. In addition, existing customers tend to spend 31% more than new ones.

With this in mind, Hotmart Club’s new features are here to improve user experience in whatever channel they choose to consume content, increasing engagement and ensuring that your brand is always the start of the show. With the new features, the interaction between creators and customers will take place in a single space. 

Hotmart Club’s new features will prioritize engagement with purchased content and between members and also bring about new opportunities, stimulate student’s progress, and encourage new purchases throughout your customer’s journey.

Is your curiosity piqued? Then let’s check out the new features!

Check out the main new Hotmart Club features

1. Now, all products from the Members Area can be found in a single link. That’s right! One place to deliver purchased content and sell new content with only a few clicks.
2. We have evolved the way products are presented to buyers. A new customer experience is coming, with a modern layout in light or dark mode.
3. Tracking pixels in Hotmart Club help encourage new purchases wherever the customer navigates.
4. More customization options, including the ability to include images on the Banner with the Creator’s brand in your Members’ Area; plus descriptions, buttons, and countdown timers
5. More engagement and exchange of ideas with communities integrated with the products. This way, customers can interact without leaving Club and comment while watching the content. Creators, on the other hand, can check comments and reply to students.

And that’s not all! In addition to the updates, we have maintained other Hotmart Club features you already know and love. 

Now, the news is released to everyone, follow the step-by-step and use it.

Important: Hotmart Club as you already know it, still exists. However, you can find it under another name on the platform: Course Management. Therefore, after having access to the news, to find the Club as it was before, you must follow the same path to access your Product, the difference is that the name Members’ Area is now Course Management. In other words, it’s just a name change, right?

Now that you’ve come this far, the first step towards boosting your business has been taken. Get ahead and check out the Hotmart Club news in practice!