You should know that Hotmart Club is Hotmart’s free Members Area. With this solution, it’s easier to distribute your products to customers, delivering your content automatically and intelligently.
So, Hotmart Club was already here, making it easier for Creator management and for customers to consume. And now, the Hotmart Club promises to get even better with the evolutions you’ll find below!
More engagement, a new customer experience, and better chances of selling to those who have already bought from you
A new era of content consumption has begun. With too much stimulation and too many choices online, grabbing people’s attention and showing your brand might seem like a challenging — but essential — task. What’s more, ensuring an experience that guides your customer’s journey with your content from beginning to end and makes them look forward to the next content — while also building loyalty — is what every digital business needs to scale up in a healthy way.
As the price to attract new leads (potential customers) increases, studies show that it’s cheaper and smarter to sell again to those who have already bought a product from you. According to data from Marketing Metrics, by Neil T. Bendle, Paul W. Farris, and Phillip Pfeifer, the chance of selling to your customers is 60% to 70%, while the chance of selling to a potential customer is 5% to 20%. In addition, existing customers tend to spend 31% more than new ones.
With this in mind, Hotmart Club’s new features are here to improve user experience in whatever channel they choose to consume content, increasing engagement and ensuring that your brand is always the start of the show. With the new features, the interaction between creators and customers will take place in a single space.
Hotmart Club’s new features will prioritize engagement with purchased content and between members and also bring about new opportunities, stimulate student’s progress, and encourage new purchases throughout your customer’s journey.
Is your curiosity piqued? Then let’s check out the new features!
Check out the main new Hotmart Club features
- Now, all products from the Members Area can be found in a single link. That’s right! One place to deliver purchased content and sell new content with only a few clicks.
- We have evolved the way products are presented to buyers. A new customer experience is coming, with a modern layout in light or dark mode.
- Tracking pixels in Hotmart Club help encourage new purchases wherever the customer navigates.
- More customization options, including the ability to include images on the Banner with the Creator’s brand in your Members’ Area; plus descriptions, buttons, and countdown timers
- More engagement and exchange of ideas with communities integrated with the products. This way, customers can interact without leaving Club and comment while watching the content. Creators, on the other hand, can check comments and reply to students.
And that’s not all! In addition to the updates, we have maintained other Hotmart Club features you already know and love.
At this moment, some digital businesses are already trying out the new features that Hotmart Club has to offer. These businesses have gotten a head start by entering a VIP list, available during Fire Festival 2022.
During the beta phase, new Hotmart Club features will be gradually released. Soon, the new features will be released to everyone. As soon as they are released, simply follow the step-by-step instructions to use them:
- Log in to your account at Hotmart at https://app.hotmart.com/membership/list
- Click on the dots menu in the top right corner
- Click on Members Area
- Select the product* and click Access Hotmart Members Area
*Or, if you don’t have a product yet, click on “+ New Product” and create your product.
- That’s it! Now all you have to do is set it up!
Remember that if the new features aren’t available yet, just wait, and they’ll soon be released. And don’t worry; we’ll let you know as soon as your access is granted.
Please note: the beta version of Club is only available on the new platform. The older version of Hotmart Club still exists. However, you’ll find it under another name on the platform: Course Management. Thus, after having access to the new features, to find the older Club version, you should access your product as you always did and click on Course Management. In other words, it’s only a name change, okay?
Now that you’ve made it this far, you’ve taken the first step towards boosting your business. Get a head start and add your email to the VIP list if you wish early access to the new Hotmart Club features!