Let’s say you have a brick-and-mortar, such as a store. Are you not sure if you can transition your business from offline to online or you have no idea how to start investing in the web?
If a few years ago, operating in the digital market was optional, nowadays it’s practically a necessity! After all, more than 2.14 billion people are expected to make online purchases in 2021, according to Statista.
Moreover, the coronavirus pandemic and social distancing measures have contributed to a considerable increase in online shopping and, according to a global study, more than one-third of respondents have said that post-COVID, they shop online on a weekly basis.
In other words, if you still haven’t moved your business from offline to online, you’re wasting the opportunity to sell to a huge group of new consumers.
But creating a Facebook page or a blog isn’t enough. In order to truly transform your business and be successful in this new market, planning is critical.
If you have no idea how to start this transition, or still haven’t obtained the results you expected while operating online, we have great news! Hotmart has invited major market players to share their best strategies for taking a business online during Hotmart MASTERS.
Ryan Deiss, Euger Oller, Simon Sinek, Marco Antonio Regil, and Lina Volpini will share everything they know during our global, online, and 100% free event.
The best part is that the event will count on speakers from all over the world. That’s why you can’t miss this opportunity: you’ll get a whole new perspective, from international experts you may not even be acquainted with, but who have tackled different markets and excelled at it.
Would you like to learn more about the guests and their talks? Well, keep reading this post.
Making the perfect transition to digital
What does it take to transition a business from the offline to the online world and start selling online? Is there a right time? What are the best tools to do so?
Euger Oller knows the answers to these questions really well and will share tips for a perfect online transition during Hotmart MASTERS.
Euger is the founder of Emprende Aprendiendo and Flashlibros, and a Helix partner. Because of his passion for teaching and promoting business knowledge, he has gained millions of followers on social media and was on the Forbes 30 under 30 list.
He’s also fascinated by knowledge and entrepreneurship. Just search for Euger Oller on any social network and you’ll find him.
Digital is now!
When we talk about transitioning to the online market, many entrepreneurs immediately assume that only tech businesses can invest in the online market. But that isn’t so.
And to prove that it’s possible for small businesses to start investing in the digital market, we’ve invited Lina Volpini, manager of SEBRAE’s Innovation and Competitiveness Unit to participate in Hotmart MASTERS.
With a background in International Business, Lina has extensive experience in the subject of competitiveness and sustainable development of small businesses around the world, and has been a speaker in events in several countries.
Lately, she has dedicated to understanding the current movements of the consumer market, their direct impact on SME digitalization, and how innovation has become an alternative for the survival and reinvention of these small businesses.
Content creators – from TV to online– what’s changed?
But not only entrepreneurs can invest in the change from offline to online. Content creators, used to traditional means of communication, such as TV and radio, have a lot to gain from it.
An example of this transformation is Marco Antonio Regil, a successful international speaker and Mexican TV host. But, instead of sticking to the old media channels, he reinvented himself.
Marco Antonio is currently a digital influencer with more than 4 million followers on social media, in addition to being a podcaster and an activist. And in 2020, he joined the Hotmart family with the launch of his first online course called “Achieve Your Dreams”, which, in just six months after its launch, now has over 8,000 students in over 30 countries.
Guarantee your spot in the second edition of Hotmart MASTERS
The digital transformation has come to stay, and making the transition from offline to digital is easy and has many advantages.
If you want to learn more about entrepreneurship, digital marketing, and education, from a worldwide perspective, make sure you sign up for the second edition of Hotmart MASTERS.
Between October 19 and 23, 2020, you can participate in a global, online, and 100% free event, with exclusive talks you don’t want to miss.,
Sign up for free by clicking on the button below and guarantee your spot now!