Do you have questions about the product you want to launch? Or are you still new to the digital product market and need to validate a few ideas? A seed launch might be the perfect strategy!
And best of all, your product doesn’t even need to be ready to start promoting it!
You can use this strategy to validate your hypotheses and make sure that what you’re thinking really makes sense for the audience you intend to reach. Interesting, isn’t it?
So, learn more about seed launching and find out how to make yours!
What is a seed launch?
A seed launch is a marketing strategy used to test how a product or service will be well-received by the audience. It’s a way to “test the waters”, making sure you have the best possible product to offer.
Since it’s ideal for testing, this type of launch is commonly used before the product has even been completed or before production has started!
You might only have an idea and use the seed launch to understand the best format and if anything needs to be adapted in your plan to meet market demands.
With the feedback received during this step, you can optimize your product and create something profitable that really solves your audience’s pain.
What are the advantages of this type of launch?
Generation of leads
A seed launch helps prepare the market for the promotion and sale of your digital product.
And audience engagement is one of this strategy’s key points!
You will help people identify pain points and understand that your product can be the solution they need. To do so, you’ll have to build and nurture a relationship with them.
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