Affiliate Ranking Regulation

1. Purpose

This Regulation establishes the rules and conditions for the CREATOR to establish, exclusively at its own expense, an affiliate ranking campaign with a cash prize ("Ranking"), made available through the Hotmart platform ("Platform" or "HOTMART").

2. Definitions

• Ranking: the classification of Affiliates of one or more of the Creator's products, calculated by HOTMART based on the financial sales volume (GMV) generated by each Affiliate during the Season. In the event of a tie in the calculated GMV, the Affiliate who reached that volume first shall prevail, considering the date and time record of the sale with second-level precision.
• Season: the Ranking's calculation period, with start and end dates defined by the Creator, currently structured in monthly cycles, with no more than one Season available in the same calendar month, which may start or end on any day of the month, HOTMART being entitled to adopt/release, in the future, cycles of a different periodicity (weekly, biweekly, quarterly, or customized).
• Audit Period: a period of 30 (thirty) consecutive days counted from the end of the Season, during which HOTMART consolidates refunds and chargebacks in order to calculate the Ranking's final result.
• Prize: a cash amount freely defined by the Creator, granted and paid directly by the Creator to the classified Affiliate(s), using the Creator's own funds.
• HOTMART's Role: HOTMART acts exclusively as: (i) the party responsible for calculating commercial performance data for purposes of the Ranking classification; and (ii) the facilitator of ranking monitoring and rules. HOTMART does not intervene in, hold custody of, withhold, advance, pass through, or guarantee, under any circumstances, payment of the Prize.

3. Target Audience

• Creators with an active, regular registration on the Hotmart Platform, who are individuals over 18 (eighteen) years of age or duly incorporated legal entities, resident, domiciled, or headquartered in Brazil, Colombia, Mexico, and the European Union.

4. Prerequisites for Creator Participation

• Have an active, regular registration on the Platform, with no financial, registration, or compliance pending issues;
• Fully and unrestrictedly accept this Regulation and the Platform's Terms;
• Have at least 10 (ten) Affiliates with sales made in the 90 (ninety) days prior to the creation of the Ranking;
• Define, at the time each Ranking is created: (i) the eligible product or products; (ii) the number of prize positions; and (iii) the Prize amount for each position, subject to the maximum limit set forth in Clause 9;
• Acknowledge and agree that it is the sole and exclusive party responsible for defining, granting, and paying the Prize, using its own funds, directly to the Affiliate, by bank transfer, PIX, or an equivalent means, outside the Platform, without any financial intermediation by HOTMART;
• Undertake to pay the Prize to the classified Affiliate(s) within 5 (five) business days from the disclosure of the Ranking's final result, which shall occur after the end of the Audit Period;
• Attach, on the Platform, proof of payment made to the Affiliate, within 5 (five) business days after payment is made;
• Have no registration, judicial, regulatory, or compliance restrictions (including anti-money laundering restrictions) that prevent the free disposal of funds allocated to the Prize;
• The Creator must observe the limits and criteria set by HOTMART: maximum Prize amount per Ranking (Clause 9), Affiliate eligibility criteria (Clause 5), and the treatment of refunds and chargebacks during the Audit Period (Clauses 2, 7, and 10).

5. Prerequisites for Participation of the Creator's Affiliates

• Have an active, regular registration on the Platform, with no financial, registration, or compliance pending issues;
• Fully and unrestrictedly accept this Regulation and the Platform's Terms;
• Be previously affiliated with the eligible product(s) designated by the Creator for purposes of the Ranking;
• Reach, during the Ranking's term, the minimum eligibility GMV set as the eligibility criterion to be entitled to the Prize (minimum GMV amount corresponding to at least 200% (two hundred percent) of the highest Prize amount offered in the Ranking (subject to the maximum limit per position set forth in Clause 9), with the use of any other criterion — such as number of sales — as an eligibility parameter being prohibited);
• Provide, exclusively to the Creator — and not to HOTMART —, the payment data necessary to receive the Prize (e.g., PIX key or equivalent bank details), when requested, after being notified that the prize has been reached, as per the Ranking, in order to enable the transaction;
• Be aware of and expressly agree that HOTMART is not a party to, does not guarantee, and is not liable for payment of the Prize, which is the Creator's exclusive responsibility;
• Not engage in fraudulent, artificial, or manipulative sales practices with the intent of achieving the classification or the required minimum GMV;
• Observe the treatment of refunds and chargebacks during the 30 (thirty) consecutive-day Audit Period, pursuant to Clauses 2, 7, and 10.

6. Term

Each Ranking is linked to a set of Seasons, the start and end of which are defined by the Creator. Seasons follow monthly cycles, with no more than one Season available in the same calendar month. When creating a Ranking, the Creator freely chooses and defines the Season in which the Ranking will take place. HOTMART may, at its sole discretion, terminate the Season early or request its restructuring, upon prior notice, as well as adopt/release, in the future, cycles of a different periodicity (weekly, biweekly, quarterly, or customized). The Creator may edit the settings of a future Season up to 4 (four) hours before it starts, but may not cancel it after it has been created.

7. Dynamics, Monitoring, and Calculation

• The Ranking is calculated exclusively based on the GMV generated by the Affiliates on the Platform during the Season, consolidated after the end of the Audit Period, from which sales subject to refund or chargeback shall be deducted;
• HOTMART does not interfere in defining the prize criteria, acting solely as the source for calculating commercial performance data and as the channel enabling the exchange of information necessary for payment of the Prize (e.g., PIX key), always manually, without any automation, generation of a payment slip (boleto), payment link, or any other mechanism that would constitute HOTMART initiating a payment transaction;
• HOTMART may disqualify Affiliates or Creators, or cancel the Ranking, at its sole discretion, in the event of fraud, indications of results manipulation, or a violation of this Regulation, the Platform's Terms, or applicable law.

8. Prize

• Prize: a cash amount, defined by the Creator within the maximum limit set by HOTMART for this validation phase (Clause 9), granted as recognition for the Affiliate's commercial performance in the Ranking, paid exclusively by the Creator, using its own funds, directly to the winning Affiliate.
• The Prize does not constitute remuneration, an additional commission, a regular sales bonus, or any amount of an employment-related, social security, or corporate nature — it is a gratuitous grant by the Creator, tied to a specific event (the Ranking).
• The Prize may be fixed (a single amount per position) or tiered (different amounts per classification tier), at the Creator's discretion, provided this is clearly and previously disclosed at the time the Ranking is created. The amounts defined remain fixed and irrevocable throughout the current Season (Clause 9), and may only be adjusted for subsequent Seasons, always subject to the parameters set by HOTMART: maximum Prize amount, Affiliate eligibility criteria, and the Audit Period.
• Any form of prize that is not a determined cash amount is expressly prohibited (e.g., "surprise prize," "to be determined," a basket of products with no reference value).

9. Requirements for the Creator's Configuration of the Prize

• Define, upon creating the Ranking, irrevocably for that cycle: the Prize amount, the classification criterion, the minimum eligibility GMV required of the Affiliate, the number of prize positions, and the payment deadline.
• Access to the Ranking feature may be made available by HOTMART on a staggered basis, at its sole discretion, taking into account HOTMART's internal eligibility criteria for the Creator's account.
• Not alter the amount, criterion, or minimum GMV after the Ranking has started, except that the Creator itself may increase the Prize amount (it may never reduce it or make it more restrictive to the detriment of an Affiliate already participating).
• Have no history of default on prior Rankings.
• Each prize position may carry a Prize of up to R$20,000.00 (twenty thousand reais), a limit applicable to this validation phase and subject to revision by HOTMART.

10. Prize Dynamics

• Creation: the Creator configures the Ranking (Prize amount, criterion, minimum eligibility GMV, period, number of prize positions). Hotmart verifies that the mandatory fields have been completed but does not assess the merit or appropriateness of the amount.
• Calculation: once the Season ends, the 30 (thirty) consecutive-day Audit Period begins, during which refunds and chargebacks are consolidated. Once the Audit Period is complete, HOTMART publishes the Ranking's final result, in which only Affiliates who reached the minimum eligibility GMV participate.
• Payment and Proof: the Creator pays the Affiliate directly and attaches proof of payment on the Platform within the period set forth in the regulation. Failure to provide proof of payment within the deadline results in the blocking of the opening of a new Ranking until the matter is remedied.

11. HOTMART's Lack of Liability and Payment

• The Prize is the Creator's exclusive property, and its definition and payment are the Creator's exclusive responsibility; it is paid using the Creator's own funds, directly to the Affiliate, without any financial intermediation, withholding, custody, or pass-through by HOTMART at any time;
• HOTMART DOES NOT GUARANTEE, DOES NOT ASSURE, AND IS NOT LIABLE, JOINTLY OR SUBSIDIARILY, FOR PAYMENT OF THE PRIZE BY THE CREATOR TO THE AFFILIATE, acting solely as the party that calculates the Ranking and facilitates the exchange of payment data between the parties;
• The relationship arising from the granting of the Prize is established exclusively and directly between the Creator and the Affiliate, with no bond, joint liability, subsidiary liability, or liability of any other nature on HOTMART's part in such relationship;
• Any default by the Creator toward the Affiliate shall under no circumstances give rise to any right of recourse, indemnification, or reimbursement to be borne by HOTMART;
• Failure to pay the Prize or to submit proof of payment within the period set forth in this Regulation shall subject the Creator to the blocking of the opening of new Rankings until the matter is remedied, without prejudice to other measures available under the Platform's Terms.

12. Tax Nature of the Prize

The Creator and the Affiliate are each responsible, within their respective spheres, for assessing, withholding (when applicable), and remitting the taxes levied on the Prize, pursuant to the law applicable in their jurisdiction, releasing HOTMART from any tax, fiscal, or social security liability arising from the payment, as HOTMART is not part of the financial arrangement that is the subject matter of this Regulation.

13. Personal and Banking Data

• The exchange of payment data (e.g., PIX key or equivalent bank details) occurs directly between the Creator and the Affiliate, manually, and such data is not collected, stored, or processed by HOTMART for that purpose;
• Affiliates' commercial performance data necessary for calculating the Ranking shall be processed by HOTMART in accordance with the LGPD (Brazilian General Data Protection Law) and, where applicable, the GDPR or local data protection legislation, exclusively for the purposes described herein.

14. Communication and Marketing

In all communications, advertising materials, or promotional pieces related to the Ranking, the Creator must make it clear that the Prize is its exclusive property and responsibility, and any reference suggesting that the Prize is granted, guaranteed, funded, or the responsibility of HOTMART (e.g., use of expressions such as "Hotmart Prize") is prohibited.

15. Creator's Representations

• That it has full financial and legal capacity to bear the Prize offered;
• That the information provided for purposes of defining and paying the Prize is true, complete, and up to date;
• That it acts in accordance with HOTMART's Code of Ethics and Conduct and applicable law, including anti-money laundering and counter-terrorism financing rules.

16. General Conditions

• The Creator is exclusively responsible for keeping its registration and contact information accurate, complete, and truthful with HOTMART, and is responsible for monitoring communications related to the Ranking sent through the Platform or through the contact details provided in its registration. HOTMART shall not be liable for any inability to make contact or provide information resulting from incorrect, incomplete, or outdated data provided by the Creator;
• Full and unrestricted acceptance of this Regulation, the Platform's Terms, and Hotmart's applicable Policies;
• HOTMART reserves the right, at its sole discretion and without the need for prior notice, to: (i) discontinue or amend the Ranking; (ii) disqualify any participant who violates the established rules or engages in unlawful, fraudulent conduct or conduct contrary to HOTMART's ethical principles; (iii) modify the Ranking's conditions for technical, legal, or operational adjustment purposes, always in order to safeguard the security and transparency of the process, particularly as a result of: (a) a finding of fraud, attempted fraud, or a practice that compromises the integrity of the Ranking; (b) technical, operational, or systemic failures beyond HOTMART's control; (c) a judicial or administrative order, or an order from a competent authority; or (d) an event of force majeure or an act of God.
• This Regulation shall prevail over any communications, advertising materials, or informational pieces related to the Ranking, in the event of a discrepancy;
• HOTMART is not liable for connection failures, unavailability of third-party systems, or any events beyond its control that prevent or impair the calculation of the Ranking or payment of the Prize;
• There shall be no employment, corporate, or subordination relationship between HOTMART and the Creator or the Affiliate as a result of this Ranking, both of whom act autonomously, without being subject to a work schedule or HOTMART's hierarchical control.

17. Final Provisions

This Regulation is governed by the laws of Brazil, with the courts of the Judicial District (Comarca) of Belo Horizonte/MG being elected to settle any disputes.

Matters not addressed in this Regulation shall be resolved by HOTMART, at its sole discretion.

Belo Horizonte/MG, September 16, 2026.