Home / Blog / Quick and Easy Ways To Improve Video Quality

Quick and Easy Ways To Improve Video Quality

Plus: How to improve videos that have been previously recorded and didn’t turn out so great.

Improve video quality – Illustration of a laptop with a video displayed on the screen with an HD (high definition) stamp.

Video quality is one of the main concerns of audiovisual content producers. That’s because quality directly influences the audience’s perception of the brand’s authority.

A well-crafted video will ensure that the content is the video’s focal point, preventing any problems and production flaws from hindering the message.

However, especially for those who are just getting started in the video marketing universe, the lack of good equipment may compromise video quality.

But, if you’re in this situation, relax; this post is for you! We’re going to give you useful tips on improving your videos’ quality, even with few resources. And also, how to improve videos that have been recorded previously and didn’t turn out as good. Check them out!


Factors that affect video quality – Pre-production 

When it comes to producing good videos, every detail counts, and you think about video quality, you should pay special attention to sound and image.

It’s undeniable that the better the quality of a video, the easier it will be to attract and hold the audience’s attention.

Considering the massive offer of content available today, it becomes increasingly critical to offer superior quality material.

So, stay tuned because below, you can find a few simple tips on improving the quality of a video that you’ll be producing and offering to your audience.


No light, no colors!

Quality lighting is a critical factor for a video’s quality. For the scene to be pleasing to the eye, it’s crucial that you pay attention to your lighting.

Bad lighting can harm any credibility your content might have, however good it might be. This type of carelessness conveys the idea of amateurism, and with it, within a few seconds of your video, the audience will lose any interest.

Light directs the gaze of viewers – who always look at the brighter areas of the image.

Therefore, if you can record during the day, you’ll have natural light, which is the best possible lighting. Recording during the day, try to position yourself next to a window, for example, to take advantage of the daylight. And also, pick times with the best sunlight incidence.

However, there will be days when natural lighting won’t be enough, such as when it’s cloudy or raining. For these cases, you’ll need to use artificial light.

An essential tip – especially for those without much experience – is to avoid using outdoor and indoor light simultaneously since handling this combination is not easy.

To light the scene with equipment, you can use options, such as:

  • Softbox
  • Sun Gun
  • Ring Light
  • Fresco LED


Audio deserves a lot of attention when it comes to the quality of a video, even when you’re recording with your smartphone. Well, poor audio can take attention away from what really matters: the content!

To produce video content with good audio quality, you should use an external microphone as the primary equipment.

That’s because the built-in camera microphones usually don’t allow good audio capturing. Besides, capturing audio independently from the video will make a huge difference during editing.

As to the types of microphones, we can use condenser and dynamic mics.

When capturing audio with an external microphone, you might have extra work during editing, and it might increase costs, but this care will be worth it. You’ll see that the quality of a video with dedicated audio capturing is much greater.


Don’t try to save time by skipping the preparation of your video’s script. Not paying proper attention to this step will cause much more waste of time and loss of quality than any eventual gains.

Our thinking is structured in a somewhat disorganized manner, often making it difficult to understand the idea we wish to convey.

So, when writing a script, you can make sure that you’re conveying the exact message you want. This way, you save time and make editing easier!

Learn more about how to write an amazing script for your video


Everything that can be seen in the video must be taken into account since each element in the scene will influence the message conveyed to the audience. Therefore, creating an interesting set is key.

For example, if you’re talking about books, you can record your video with a bookcase containing many books in the background, or, if you’re talking about handcrafts, the set can be a workshop.

The important thing is that the set is harmonious with the content, helping convey to the audience that you have authority and notoriety on the subject.

Camera Shots 

This is a fundamental aspect of the quality of a video, but many content producers end up not paying enough attention to it. Framing limits how much and what the audience will see.

In framing, the width of the shot is determined by the distance between the frame and the object. Therefore, to determine it, it’s necessary to remember that people’s attention is attracted to harmonious images, making it necessary to think about this aspect and the desired audience perception.

For example, when you want the audience to pay attention more specifically to the object or individual in the foreground, use a close-up, or if you want to draw attention to various components of the set, use a wide shot.

How to improve the quality of a video that has been previously recorded

If you didn’t have access to these tips before recording your videos, and the videos you produced didn’t turn out as good, you can still fix them.

A few simple techniques can be used to improve the quality of the material that has been recorded previously.

Use video presets 

Video presets are a set of predefined effects. There are many presets, and each one should be used according to the goal you wish to achieve. They can be used to improve lighting or other visual aspects of a film.

To speed up the editing of your videos, you can use presets available in video editing software. This way, you won’t need to dedicate too much time to editing, gaining much more agility.

Equalize your audio 

Audio adjustment is another way of improving the quality of a video that has been previously recorded. And we know that capturing and editing sound are key to engage and retain a video’s viewers. After all, it’s disappointing when you record cool content, but the audio does not come out as desired.

If this has happened with your video, you can adjust it by equalizing the audio. With this, you’ll have better sound quality for your video since equalization is a key step for providing harmonious sound.

Color and light balance 

Balancing your video’s light and colors will give it a more professional result because it will show that you took care when preparing it.

Several applications can help you with this job, such as the Adobe Premiere Pro tools.

Add subtitles to your video 

Subtitled videos are becoming increasingly common because, besides making videos more accessible, they can increase their reach.

That’s because subtitling your videos will convey an idea of production professionalism. Also, any problem with the video’s audio can be remedied with subtitles, allowing the content to be streamed in the way the producer wants.

Nobody can resist a good soundtrack 

Everyone has a favorite song that defined a certain period in their life. And who has never been engrossed with a movie’s soundtrack? Music is a key part of people’s lives because it has the power to induce feelings and touch each person in a unique way.

For this reason, it’s essential that you choose songs that awaken the feelings that complement the message you wish to convey in the video.

However, it’s necessary to have synchrony between content and soundtrack. Because if the music and the message don’t “match,” you risk sending conflicting messages and confusing your audience.

Add special effects 

Not only major productions use special effects. Nowadays, we have many sophisticated, easy-to-use apps to turn simple videos into works of art.

The following are great apps to add special effects: Viva Video, KineMaster, and FxGuru.

When using special effects, be sure to use common sense and consider the context of the video. It’s important to use them when they improve your video’s quality and its content, or else you’ll be creating just another distraction.

Cut out whatever isn’t good

No matter how well the video was planned, editing has many ways of making it even better.

An example of this is the possibility of cutting out parts of the video that didn’t turn out as good as expected.

However, these cuts must be made while taking care to keep the video’s natural feel so that it doesn’t seem weird to the audience.

The following examples are types of cuts: Jump Cut, J-Cut, and L-Cut, and Standard Cut. To learn more about this subject, check out this article about video cuts.



The quality of a video is a critical point for the audience’s perception and understanding of its message.

A video with audio and lighting problems might be poorly understood by the audience and end up having negative repercussions to your company’s image.

So, you must pay attention to the recording quality and the factors that influence it so that the investment made in the video is not wasted.

However, even if you have already recorded the video and are not satisfied with how it came out, post-editing techniques can add audio and lighting quality. In addition to a few additional effects, which can improve the quality of a video that has been previously recorded.

If you enjoyed this article, it’s time to keep learning about video production. To do so, check out our article about how to make more professional-looking homemade videos.