youtuber mais famoso do mundo - Most Popular YouTubers

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Check out the most popular YouTubers and find out what they have in common

Check out the most popular YouTube channels worldwide and in the U.S. in 2022 and get inspired by these successful creators!


03/31/2022 | By Hotmart

Do you know the Most Popular YouTubers off all time?

With billions of views and millions of fans, popular YouTubers rake in more subscribers every day. They reach audiences around the globe, often without even leaving their homes. And of course, they earn a lot from it all!

With targeted niche channels, these influencers have really conquered YouTube. So, today we’re going to get to know the top 10 YouTubers in the world!

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Most Popular YouTubers in the world: the top 10!

1. T-Series

T-Series is the largest channel on YouTube, with 201 million subscribers and over 170 billion views.

T-Series is actually an Indian record label and film production company, which is very popular in India for releasing Bollywood trailers and music production, indie-pop music, and soundtracks. The company was established by Gulshan Kumar in 1983.

Launched in 2006, the media channel was the first YouTube channel to reach 100 million subscribers after competing head-on with another channel, PewDiePie, for the top spot.

Its most popular video has an incredible number of 1.3 billion views! It features a music video of a Hindi song released in April 2019.

2. Cocomelon – Nursery Rhymes

The North American channel dedicated to children, Cocomelon – Nursery Rhymes, presents educational content through 3D animations and songs that teach things, such as numbers, animal sounds, the alphabet, colors, and life lessons for children.

The channel currently has 123 million subscribers and 115 billion views. Its most popular video has an incredible 4.7 billion views!

In an increasingly digital age, children are becoming aware of digital media at an earlier age, and thus, the need arises to keep the younger ones in a safe and educational environment.

Since 2006, the channel has been able, through music, to build a relationship between fun and education, trending among children and gaining more subscribers and views.

3. SET India

SET India, or Sony Entertainment Television, is a Hindi language broadcast channel that is responsible for providing a wide range of television content, such as Bollywood productions, programs, shows, and others.

Owned by SPE Networks – Asia and Sony Entertainment Television, the channel has 121 million viewers and has more than 106 billion views.

With the most popular video reaching 205 million views, the channel’s highlight is its plurality, since it carries a variety of programs for the entire family and for different tastes.

4. PewDiePie

Felix Arvid Ulf Kjellberg, or PewDiePie, as he’s known worldwide, is a 32-year-old Swedish YouTuber.

As the fourth most popular YouTuber, his channel has more than 110 million subscribers.

He’s the only YouTuber who owns the ruby play button, created specifically for his channel.

Producing daily content focused on games and comedy, Felix has a loyal following of fans called the Bro Army.

And what’s the secret of his success? He isn’t afraid to reinvent himself and bring new types of content to his subscribers.

A small sample of how popular his videos are is the number of views of one of them: more than 161 million! The content is a montage of the funniest moments from his gameplay.

According to Social Blade, he makes between US$ 895.7 K and US$ 14.3 M annually from video monetization alone.

5. ✿ Kids Diana Show

Another channel geared towards children, Kids Diana Show follows Ukrainian girls Diana and Roma in fun games and adventures.

Unlike Cocomelon, for example, in this channel, the children themselves, and other family members, are filmed in funny situations.

The content started being published in 2015 and has about 65 billion views. The channel, which has 86.2 million subscribers, is the most followed channel in Ukraine and the second-largest children’s channel on YouTube.

According to Social Blade, it makes between US$ 3.2 M – US$ 52 M annually from video monetization alone.

6. WWE

World Wrestling Entertainment, Inc. or WWE is an American entertainment media channel focused on professional wrestling.

Sport lovers form its 84.1 million subscribers and accumulate more than 64 billion views.

The most popular videos have between 100 and 200 million views. The fight broadcasts and niche materials promote wrestling and showbiz, combining theatricality and performance.

As stated by Social Blade, the channel makes between US$ 2.3M – US$ 36.9M annually from video monetization alone.

7. Zee Music Company

Another channel that has conquered a good slice of the Bollywood market, Zee Music Company is an Indian music company, a subsidiary of the relatively new Zee Entertainment Enterprises Ltd, established in 2014, and that explores television media and entertainment.

Because audiovisual production is very popular in India, this has become the third channel in the list of most popular YouTubers to cater to the country’s population.

The channel has achieved high numbers in the short time it has existed: 79.8 million subscriptions and over 43 billion total views, with its most popular video reaching 1.1 billion views.

8. MrBeast

MrBeast is the nickname and channel name of American YouTuber Jimmy Donaldson.

MrBeast’s story is quite interesting and began with the creation of his channel in 2012. In 2016, the YouTuber dropped out of college to study the YouTube platform and find out how to earn money through it by understanding its algorithm.

This is how Jimmy created a new genre called “junklord YouTubers,” which is a niche of creators who produce extreme content with a focus on generating entertainment and going viral on the website.

The channel currently has 84.7 million subscribers, and its videos have more than 13 billion views.

According to Social Blade, their annual earnings are estimated to be between US$ 2.1M – US$ 33.8M from content monetization.

9. Like Nastya

The third children’s channel on the list, Like Nastya features Anastasia Radzinskaya, a Russian girl with a beautiful story of resilience, and her family, in activities, games, and other life experiences for children.

Anastasia was born with cerebral palsy, and the doctors believed that she wouldn’t be able to speak. Initially, her parents had the idea of recording her treatment and other activities so that people could follow the girl’s development.

The channel has 82.8 million subscribers, and was created in 2016.

10. 5-Minute Crafts

#10 in our list goes to the 5-Minute Crafts channel, created in 2016. Made in a North American style, it features videos focused on entertainment and DIY tricks that help create practical solutions to everyday life.

With quick tips, the channel has earned a place in the ranking of most famous YouTubers, gaining over 21 billion views and adding 74.8 million subscribers.

Top 10 biggest YouTube channels in the U.S.

We’ve talked about the Most Popular YouTubers worldwide, but who are the 10 biggest stars on the platform in the U.S.? Check out the YouTubers with the most subscribers in the country, according to Social Blade

  1. Cocomelon – Nursery Rhymes 
  2. PewDiePie 
  3. MrBeast 
  4. ✿ Kids Diana Show 
  5. Like Nastya 
  6. WWE 
  7. Vlad and Niki
  8. 5-Minute Crafts 
  9. Dude Perfect 
  10. Pinkfong Baby Shark – Kids’ Songs & Stories

As you can see, there’s a lot of intersection between the global list and the U.S. list, which means the top channels can reach not only a national audience successfully, but go beyond the borders and win over viewers from different cultures. That requires an impressive strategy!

Another trend we can point to is content created especially for kids (and by kids, too!):  Half the channels on our top 10 list focus on children. According to Statista, 35 percent of parents in the U.S. allow their children under the age of 11 to watch videos on YouTube several times a day. 

Parents believe the benefits of the platform include keeping their children entertained, helping them learn new things and exposing them to new cultures. Creating content for this target audience that is fun, educational, and engaging can be a challenge, but it can certainly pay off.

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Get inspired by the biggest YouTube channels!

By placing all these famous YouTubers side by side, realizing what they have in common becomes much easier!

Even though they create content for such different segments, each of them is always looking to improve their videos and create new content focused on their audience to engage subscribers and get more likes.

This is because they are fully aware of how important it is to understand the audience’s needs to offer content that appeals to them, as well as innovate with each video posted to stay relevant on the platform.

So, if the most popular content creators on YouTube invest in this strategy, why wouldn’t you?

Follow the example of the best in the biz and invest in new and better ways of sharing information with your audience to attract, engage, and, of course, monetize!

Enjoyed meeting the most popular youtubers in 2022? Want to start making money on YouTube? Then check out this article to learn more!