What will we see in this post
A sales page showcases your digital business; it’s the page where you will talk about your product and encourage your customers to make a purchase.
After much trial and error, we can certainly say which sales page makes the most conversions, and if you can answer the six questions we’ve got for you in this post, you’ll have a sales page that can easily make sales for you.
Here are the three main pain points when creating a sales page:
- A lot of engagement but few sales
- Few users make it to the checkout
- Poor retention
You might be losing sales because you’re not asking the right questions when building your sales page. We’re here to help you out with that. Keep reading and answer these insightful questions to win over your customers and boost your sales.
What is your product, and what solutions does it offer?
This is the first question, and although it seems obvious, you need to clearly explain to people what your product does. It can be quite difficult, depending on the niche you’re targeting. Explaining something entirely new for the consumer is not an easy task.
People want quick transformations and solutions. So, the most important thing you should talk about is the solution to their problem, and not the product itself.
If the benefits and features of your product are hard to understand, your chances of making a sale go down.
Is your product trustworthy?
Surely you have asked yourself this question before buying a product.
We’re trying to avoid our potential customers asking themselves this question. In fact, we’re looking for the solution to all their problems.
When you have a new product, a good way to convey trust and quality is by sharing what some people think about your product. The reviews of people who have already experienced your product and its benefits will be very important.
Another strategy used to boost the consumer’s confidence is to offer a guarantee, refund, or a free trial. Your customer will more likely buy your product if they are offered these benefits because they’ll believe more in your message.
How will this product transform your buyers’ lives?
At this stage, you have to focus on something very important: the emotional part. That means talking about the transformation and experience that you’re selling.
If you’re trying to sell a course to teach Spanish, the fact that it’s a language course isn’t the most important aspect. What you’re really selling is an opportunity for people to climb the professional ladder and have greater opportunities in their careers.
And if you’re selling a finance course, what you are actually selling isn’t information on how to operate finances but financial freedom so that people can stop worrying about money.
Is this the right product for your buyer?
The answer to this question lies in the information that people need to purchase a product — the more detailed the product description online, the greater the chance of it being sold.
For example, if you buy a lamp, you will need to know what size it is, what colors are available, the name of the model, what materials it is made of, its dimensions, and the ideal place to put it.
The more information available about a product, the more sales you’ll make, and there will also be incredible savings in refunds, claims, and even possible reputation problems.
When should people buy your product?
The answer is: NOW. When people have already decided that they are going to buy a product, they are usually faced with a question: Should I buy this product now or shall I leave it for another time?
In online sales, it’s important to steer clear of these types of questions, and we can do this in different ways; some of these include:
- Set specific prices for each plan
- Make payment options clear
- Offer discounts
- Scarcity techniques
What questions does your buyer have?
When you think your sales page is ready, there may be other questions that you haven’t considered, which can be important to those who are interested in your product or service.
It’s possible that the potential buyer is interested in your offer, but they still have some questions that will be decisive on whether they’ll make a purchase or not.
This is where you have to give the consumer room to ask their questions, and make it your mission to answer these questions as quickly as possible. You can do this in the following ways:
- Add your contact information
- Use an online chat feature
- Use a frequently asked questions (FAQ) feature
- Reply to all messages.
So, if you’re looking to improve your sales in a quick and simple way, start changing your sales page to provide the answers to these six questions, and discover the incredible results that making these small changes can bring.