Check out the top-selling digital products that can be the starting point for your business!

When it comes to entrepreneurship, the digital product market is one of the most interesting markets for those who want to make money online.

After all, more and more people use the internet to consume information and buy things. Video classes, digital courses, and ebooks are among the content formats that audiences seek out the most.

The problem is that many entrepreneurs don’t know what niche to invest in. In this sense, betting on the best-selling digital products is the safest option.

If you want to take your first steps in the online market or are looking for ways to scale your online business, keep reading this post. You’ll learn what the Top-Selling Digital Products on the market are and how to be inspired by them to be an entrepreneur on the internet.

Let’s get started?

What are the most advantageous niches?

The first tip for identifying a lucrative niche is to perform thorough research and not be swayed by personal preferences. Your tastes and those of your friends should not serve as the sole source for identifying growing niches.

It’s okay to spot trends from your habits, but you need to validate this information with different audiences that are not directly related to you.

To find the right niches, one must understand the needs of human beings. In this sense, we can say that the most profitable niches are those in which people are most willing to spend money in exchange for a life transformation or personal fulfillment.

Therefore, the best-selling digital products are those that deliver, not just a solution, but a new way of life.

Check out some niches that are on the rise.

1. Food

The food niche is on the rise because people have turned to the internet to learn how to cook or look for new tips and recipes. Please, keep in mind that the product sold will not be the food itself, but different ways of preparing it.

The food industry stands out as an option for people looking to make an extra income. Thus, courses that teach how to cook, bake cakes or make other foods to be sold, have gained prominence in recent years.

2. Lifestyle

The healthy lifestyle and habit change niche is one of the most competitive on the internet. There are micro niches within this large segment that can be explored. These include tips for weight loss, healthy eating, vegan/vegetarian food, sports, yoga and meditation, among others.

Thus, it’s possible to create courses and materials and make them available on affiliate platforms or create blog posts about them.

3. Business and career

Another profitable niche is business and career. The latest generation of adults has changed the dynamics of work around the world. If, in the past, young people worked all their lives in the same job and performed a single function, today, professionals want to embrace the world and achieve financial stability before age 30.

For this reason, courses promoted by economists, successful entrepreneurs and coaches are very popular with young people. This niche can be very profitable if you know how to deliver quality content that helps your audience solve problems such as  lack of focus, difficulty developing work skills, and creative blocks.

4. Pets

Another niche that is not directly related to personal well-being but is notoriously on the rise, is the pets market. According to the American Pet Products Association (APPA), around 68% of families own a pet in the country. And in some cases, some people even give up having children to devote 100% to their 4-legged friends.

That is why this niche also offers a wide range of opportunities. It’s possible to create content talking about food, health, leisure, and also offer specialized services for this niche.

Top-selling-digital-products: the top 5!

When people look for products and services on the internet, they’re looking for easy and practical solutions to solve their problems. They invest time and money in training, courses, and content that can help them fulfill a dream or wish. Thus, digital products emerge as a business alternative.

There are several formats in which these products can be made available. Check out the main formats below:

1. Ebooks

Ebooks are one of the most common and popular digital products. This format can be offered for free in exchange for user data, or at a price set by the author. Ebooks can be created in PDF format or to be read with e-Readers like Kindle and Kobo.

The big advantage is that any kind of subject is suitable for an ebook. For example, in the food niche, you can create a recipe ebook or even create a step-by-step guide to becoming a great pastry chef.

2. Membership Programs

Another content format that has been topping lists of the best-selling digital products is  membership programs.

In this business model, entrepreneurs offer access to useful content for their audience, such as video lessons, ebooks, and podcasts, through a weekly, monthly, or annual subscription.

This service package is usually offered at a fixed price and, after their subscription expires, users can no longer access the content until they reactivate their subscription.

It’s possible to create membership programs in the most diverse niches, such as health, food, and personal development.

For example, customers can subscribe to guided meditation services and receive a daily activity for them to complete. Or, in a food-related membership program, customers might receive weekly emails containing tips for a healthy menu, with a list of suggested dishes and how to prepare them.

3. Online courses

Online courses are already very successful, and most people have already bought or taken such a course. Currently, there are several digital platforms with several payment methods, where you can host your course and make it available to the public.

One advantage of online courses is that students can learn with various formats: PDFs, videos, infographics, handouts, and direct contact with the course instructor.

You can create online courses on different topics, such as fitness, sports, recipes, education, and business and career development.

4. Audio products

Audio products are another example of successful digital products. One advantage is that people can learn while they’re on the move. For example, many people consume this type of material while they’re commuting to and from work. 

You can, for example, turn ebooks into audiobooks, or provide educational material in the form of a podcast. These audio products can then be made available on their own websites, or on Spotify or Soundcloud, for example.

5. Photography

Photography can also become a digital product. If you have a keen eye for pictures and good gear, you can sell your images on various websites such as Shutterstock, Fotolia, and Urban Arts.

Photos can be sold on specialized sites to people around the world and they can be used for social media, editorials, magazines, and websites.

How to become a content creator?

Becoming an online content creator is far more accessible than it was 20 years ago. Nowadays, you can share knowledge and experience, help people, and make money from it all.

Start slowly by studying the niche you plan to get into and try to differentiate yourself from everything that’s already on the market. If you create good content, it’ll certainly be among the Top-Selling Digital Products.

Did you enjoy our tips and want to learn more about the Top-Selling Digital Products? Then read this article! You’re bound to have great ideas for starting your own business!

Find out how much money you can make with a digital product

Are you considering creating a digital product? Or maybe expanding your product portfolio? Well, then, it’s essential that you know how profitable your idea is.

Hotmart can help you with that. We have created an exclusive profitability calculator for you. In just three minutes, you can find out how much you could make if you launched the digital product of your dreams — it could be an online course, ebook, or even a webinar.

It is pretty simple: you fill in some information about the digital product you want to launch, including the niche and the size of your audience. 

Based on that information and the comprehensive data Hotmart has from more than 580k digital products hosted on the platform and over 35 million users, we can help you estimate your profits, so you can develop the best strategy for you. 

Click on the banner below to check it out!

This post was originally written in July 2019 and has since been updated to contain more complete and accurate information.