5 Steps to Becoming an Online Fitness Coach


5 Steps to Becoming an Online Fitness Coach

A useful guide to becoming an online fitness coach and influencer


09/30/2022 | By Hotmart

Are you a fitness enthusiast who has always wanted to share your knowledge? Do you have a knack for teaching and motivating people? You might be the right fit for an online fitness coaching career! The online fitness instructor is a position that allows you to teach people while they follow a workout program and workout videos.

Put your webcam to use and show off your abs and fitness skills. In this guide, we will help you understand how to become an online fitness coach and how it can benefit your life.

What Is an Online Fitness Instructor?

An online fitness instructor is someone who coaches others on how to exercise, lose weight, maintain weight, and, in some instances, eat well for a healthy lifestyle.

You can reach your clients through many different mediums, including video tutorials, blogs, and social media. As a result, customers can access your classes on their mobile phones, Zoom, YouTube, iPad, or apps.

This is a new and growing field that is perfect for people who have a lot of energy and enthusiasm. With the right training and experience, learning how to become an online fitness coach is a realistic career goal.

How to Become an Online Fitness Coach

To become an online fitness instructor, you need to understand how the body works, have different exercise routines ready, and know how to teach others. If you have any type of teaching experience, that can help structure your fitness lessons.

Most fitness trainers are certified personal trainers. You can get certification online at the International Sports Sciences Association (ISSA). The National Academy of Sports Medicine is a well-respected organization for certification. Some trainers also have a formal degree in physical education, kinesiology, or exercise science.

By gaining proper credentials,showing that you clearly work out and translating your physical fitness into engaging classes, you will be on your way to an online fitness coaching career. Many fitness influencers have used their social media platforms, such as Instagram, to gain traction in their career.

Why Become an Online Fitness Coach?

Obesity is still a major health concern in the United States. If you have a passion for teaching and a desire to help others, fitness coaching is a great way to help this ongoing health crisis.

As of 2022, the average salary for an online fitness coach is $49,876. You can make even more money if you become a popular influencer with endorsements and sponsorships.

Online fitness instructors can work from home and set their own hours. So, if you have a family or other obligations, you can work your online fitness career around it. There is no need to go to a sweaty gym or burn gas when traveling to private clients. As long as you can film and broadcast your fitness session, you can have a thriving business.

How Did Covid Affect Online Fitness?

People used online fitness tools before the pandemic. However, the dawn of Covid forced gyms to close, and trainers had to move their expertise online.

Now, as many as 80% of customers pursue some sort of online fitness for both mental and physical health. Only 7% of customers did so in 2019. While gyms have opened again, online fitness is here to stay thanks to apps, online wellness workshops, YouTube, and more.

How to Become an Online Fitness Coach in 5 Steps

1. What Is Your Fitness Expertise?

To become an online fitness instructor, you must first decide what type of fitness coaching you want to do. You can choose to become a fitness coach for individual clients, teach fitness boot camps, or become an online influencer.

You can specialize in certain types of exercise, such as aerobics, HIIT, yoga, pilates, strength training, or calisthenics.

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2. Get Certification

As mentioned, it is best to get some type of certification to help your credibility with clients. You can even get personal training certification online. Yoga and pilates have specific certifications.

3. Get a Website

A professional website will be the hub of all your business information and your branding. You will need to decide on the type of website you will use, such as a blog, a social media site, or a website with a membership. Post client testimonials, class schedules, consultation info, and examples of some of your routines.

If you use a blog as part of your web branding, it will give you the opportunity to write about fitness and health beyond your class sessions.

4. Create Your Online Courses

As you conduct classes, you need a place to stream or host the final video. You also need to plan out your sessions depending on how you teach.

If you are a personal trainer, you have to build a program for each client. However, if you want to teach a broad range of people at one time, you can record videos to post online or go live at set times.

Whatever method you use, you will need to design a program that is as engaging as possible as that is the first step in attracting clients. You can do live streaming of classes on Facebook Live or pre-record them to upload to sites like YouTube. If you have personal clients, have them make appointments and stream your sessions on Zoom. You may choose to build out a full course to host on Hotmart.

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5. Advertising

Once you have set up your website and your online courses, you will need to start advertising. You can do this by posting on social media and using other marketing methods. Create cool hashtags on Twitter, make some funny TikToks related to fitness, and respond to comments on your YouTube videos.


An Online Fitness Coach Career Is Possible

Overall, becoming an online fitness instructor is a good way to earn a living and gain experience. However, to be successful, you will need to make sure that you are passionate about what you are doing. If you are, then you will be able to find a niche that you enjoy and that is the perfect fit for you.

You can do online private personal training or live group training. Coach people about overall mental and physical wellness with mindfulness activities like yoga. Whatever you decide, it is possible with hard work and a good product to sell. Anyone who wants to take the leap into becoming an online fitness coach can learn insightful career solutions from Hotmart.