In the image, Checkout Builder interface


Checkout Builder – Much more than a customizable checkout!

Hotmart has just launched a powerful tool to customize your checkouts - and one that goes beyond a customizable checkout. Learn all the advantages of the Checkout Builder!


08/30/2017 | By Hotmart

What will we see in this post

Hello, Hotmarter, how are you doing? One of the biggest Hotmart launches at FIRE 2017, which took place on August 16 and 17, is the Checkout Builder! Read our post and learn everything about this tool, which comes with lots of must-have features to boost your conversions.

You probably already know that, at Hotmart, you can count on 4 different kinds of checkout:

  • Customizable Checkout;
  • Standard Checkout;
  • Checkout Widget to insert on your website;
  • Mobile Checkout.

And, today we have some news for you!

But before we introduce you to this amazing feature, here’s a question: did you know that the visual identity of a product says a lot about its sales volume?

Research has shown that a product’s visual has a direct impact on how the buyers see it and, therefore, a direct impact on its conversions. In our everyday lives, our own brain associates different feelings and benefits to a brand, packaging, etc.

The same happens to your digital product! And that’s why reinforcing your visual and verbal identity is so important, wouldn’t you agree?

The time to pay is one of the most important steps in the purchasing process of a product. In the end, it’s when the prospective customer is either going to close the deal or not. With Hotmart’s  Checkout Builder, you have the possibility of creating a high converting checkout, for free.

Checkout Builder is here!

Our exclusive payment system, HotPay, is always looking for news to optimize your conversions. The new features on the Thank You page is just one of them.

And thinking about offering your business another amazing innovation, we bring you a new customizable checkout, with countless features fresh out the oven so you don’t just enjoy it, but also provide your customers with the best purchasing experience.

That’s right! You’ll be able to customize your checkout better and count on better performance to make your business soar!

Do you want to know more about the advantages of the Checkout Builder? Here are 6 benefits!

#1. More flexibility: you can count on a high-level customization degree for your products’ checkouts and set them up according to your business’s visual and verbal identity.

#2. Mobile experience: make the most out of different features for the desktop version to customize your checkouts on smartphones and tablets and ensure a new mobile experience for your users.

#3. Customization per Offer: come up with countless checkouts, taking into consideration each of the strategies for your digital products, making as many customized offers as you’d like.

#4. High-conversion templates: to make it easier to create your checkouts, we brought ready-to-use checkout models for high conversions. This means that you just need to choose the one that best fits your business and adapt it.

#5. Instant rendering: it may not seem like it, but are you aware that the speed your checkout comes up on the screen can dictate the success of your sales? With the Checkout Builder, it will come up instantly for the buyers!

#6. More trust: use our features to provide your customers with more safety and handle their purchase objections – they can check ratings and reviews from other buyers, warranty badges for your product, and much more.

How to use Checkout Builder

Using Checkout Builder is really simple. Just follow the steps below:

  1. Access you account using this link
  2. Click on Tools in the side menu 
  3. Then select Checkout Builder
  4. Pick the product and click on Continue
  5. For your first checkout page, click Create new under Checkout Drafts
  6. You can choose from a variety of templates or start from scratch
  7. Even if you select a ready-made template, you can customize it with the elements of your preference
  8. You can change the background image, include exit pop-ups, approval stamps, videos, images and much more
  9. You can also set up Order Bump, a feature that allows you to offer another product, if you have one, at checkout 
  10. After setting things up, click Save changes
  11. Go back to the first page of Checkout Builder by clicking on the Checkout icon in the upper right corner
  12. Select the template you want
  13. Pick if you want to use it as your standard checkout or as a specific checkout for a special offer
  14. To finish up, click on Publish

Our checkout provides a lot of advantages to help you construct an ideal checkout, with personalized offers that increase the chances of conversion.  

Happy selling! :)

This post was originally written in November, 2017, and has been updated with more complete and precise information.