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Entrepreneurial ideas: 13 FIRE cases to inspire you

Read about the stories of those who have already been to our event and be inspired!


06/25/2018 | By Hotmart

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The number of people who wish to start their own business keeps growing. However, many people don’t know where to start.

The good news is that there are areas of activity that are on the rise, such as the digital market, for example. Exploring these segments might be the secret to your professional success.

To help you, we have listed the best current ideas for those who want to become entrepreneurs. They are successful cases by speakers at FIRE, one of the largest marketing and digital entrepreneurship events in Brazil.

Get inspired with the trajectories of names such as Erico Rocha, author of the Launching Formula and David Vélez, the mind behind Nubank, one of the most successful Brazilian financial startups in recent times.

1. Create YouTube content

According to YouTube data, over 1 billion hours of videos are watched a day on the platform. Here’s how to use this demand in your favor!

Casey Neistat

Casey Neistat is a YouTuber and video maker with more than 9 million subscribers, and who has gained the attention of Internet users with vlogs, tutorials, humorous and motivational videos.

His success with the production of videos has allowed him to travel around the world, visit new places and to make a living by doing what he likes.

For Casey Neistat, the secret to earning income online is to have the skills and tools to communicate and connect with a large audience, which creates monetization opportunities.

All that I knew was that the more I worked and the more content I created, the larger my audience would be and the more opportunities would appear. And all this is connected to a great idea, which is this space, the universe of online videos, online marketing, and digital media.

Chata de Galocha (Terribly Obnoxious)

Lu Ferreira, from the Chata de Galocha blog, has a YouTube channel with over 700,000 followers and makes a living with her online work. She has made partnerships with brands such as L’oreal, Chevrolet, O Boticário, NIVEA and MAC, among several others.

The blogger and YouTuber works in the fashion and beauty niche and to her, the secret is to provide valuable and diversified content to her audience in order to stand out from the competition.

One of the unique features of her YouTube channel is the segmentation of her content by playlists in which she addresses topics such as maternity, lifestyle, fashion, beauty and behavior.

Desimpedidos (Not Offsides)

Desimpedidos is one of the biggest channels about the Brazilian soccer universe and has more than 5 million subscribers. With a completely different approach, which mixes humor with relevant information, the channel has been gaining increasingly more followers.

For them, content planning is key for anyone who wants to undertake online because followers like to follow people and brands who constantly produce content.

Pyong Lee

Pyong Lee is a YouTuber, illusionist and hypnotist. Millions of people from Brazil and the world (almost 5 million!) follow him.

In addition to sharing moments of his daily life, the entrepreneur teaches magic.

One of Pyong’s strategies for anyone who wants to make their own channel grow is to collaborate with other YouTubers and develop partnerships. This is a great strategy for expanding the reach of your content and gain new followers.

In addition, the young man also offers courses on hypnosis and has an e-book on the subject.

2. Create digital products

With the progress of the internet and the popularization of its access, increasingly more people are looking for quick solutions for their problems, such as online courses and books that can be consumed 100% online. Check out the tips from those who have been to FIRE.

Neil Patel

Neil Patel teaches his audience how to make large fortunes with a digital product. According to him, ideally, the chosen product must be simple, not competitive and that the Producer be an expert in the subject.

Simplicity lies in the absence of bureaucracy and non-competitiveness refers to the inexistence of other players exploiting the product.

Finally, so that the idea can be developed, it is essential that the entrepreneur be the best in that segment, in that area, to meet all the expectations created by the brand.

You don’t want to merely create a product that makes money. You want to create a product that makes you proud.

Erico Rocha

Author of the bestselling digital product in Brazil, the Launching Formula, Erico Rocha is one of the authorities when it comes to digital marketing. He has become a leading expert in this segment, giving lectures and teaching people how to achieve great results in their online ventures.

He constantly works on fostering the creation of entrepreneurial ideas that can help people make money working in the digital world. His work has already helped thousands of new entrepreneurs take the first step in this segment.

3. Offer marketing and sales services

The marketing and sales areas are on the rise and promise to continue growing over the next few years. Here are some of the entrepreneurs who have already been to FIRE and who are experts on the subject:

Vitor Peçanha (Rock Content)

Vitor Peçanha, co-founder of Rock Content, has become one of the biggest references in the Brazilian digital marketing market.

For him, one of the entrepreneurial ideas for all types of business is to invest on content marketing.

Without producing relevant content, traffic is reduced and results are also poor. Creating authority is one of the first steps to achieve great results in the digital market, which operates within a very different logic from the traditional market.

Fábio Ricotta (Mestre Agency)

Fábio Ricotta has been working with website optimization since 2005. With a degree in Computer Science from the Federal University of Itajubá, he produces relevant content and shares his techniques with other people who wish to join this segment.

Working with website optimization is a very profitable business. Professionals in this area have the necessary knowledge to improve the positioning of websites in search engines, bringing visibility to own and third-party brands.

Rafael Albertoni (Brazilian Copywriting Society)

The Brazilian Copywriting Society is the first institution in the country focused on the study of copywriting and its implications in the market, and has Rafael Albertoni as co-founder.

Albertoni often emphasizes that there’s no point in having creative business ideas without putting selling techniques exclusively focused on the digital market into practice. Copy or copywriting, is a powerful strategy that can put a business in a prominent position in the market.

The use of correct language, with psychological triggers, persuasion and other tricks that entice and captivate readers is essential so that a business can be viewed as appealing to readers.

Conrado Adolpho (8Ps)

Conrado Adolpho is one of the largest entrepreneurs in Brazil, focused on developing and boosting small and micro companies, as well as author of the bestselling marketing book in the country. He has also created the 8P method, which is the most commonly used by Brazilian entrepreneurs.

His tip to boost sales and start any business is to focus on simplicity to solve real problems offering practical solutions.

4. Innovate in existing markets

You don’t have to reinvent the wheel, but you can innovate in existing markets! Looking for what is lacking in successful companies or institutions may be the key to creating a truly unique enterprise.


UBER has taught us well how to create products and services that make a difference in people’s lives. More than making money, brands should seek to add value and provide the best possible experience for users.

Although taxis already existed, UBER has innovated by providing a solution that allows users to request a car through the application, pay automatically with a credit card, evaluate the services, share the route and much more.

Moreover, it has made it possible to reduce bureaucracy for drivers and to open employment opportunities for millions of people around the world.


Spotify is another example of an enterprise that has innovated and brought an unprecedented experience to customers. Consuming music with the application has become much easier: by paying a monthly amount, you can listen to a multitude of artists, albums and tracks.

Spotify works with three pillars. The first one is to put the user first. The second is to analyze the user’s experience. The third is the context, analyzing the right music for each person at each moment of his or her day.

The care with users has made it the world’s largest brand in the distribution of streaming music.

David Vélez (NuBank)

Nubank is one of the largest FinTechs in Brazil. A financial company that uses technology in its processes in order to simplify the lives of consumers and attract the attention of an increasing demand.

David Vélez is the founder and CEO of Nubank, which recently expanded its operations by offering, in addition to credit cards, a banking account with a higher interest rate yield than savings accounts.

Vélez’s is to deliver to consumers what they need, without bureaucracy and unnecessary services.

Come to the FIRE Festival!

FIRE is filled with entrepreneurial and digital marketing talents eager to share their secrets with participants. It will be a three-day event in which you will also have the opportunity to listen to suggestions that will change your entire career. Go to our website to guarantee your presence at the event!

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