What Is Marketing Automation and How Can It Boost Your Results?

Discover the best ways to optimize your processes and increase sales!

Marketing automation

If you’re an entrepreneur, chances are you’re always looking for ways to improve your results. You want to find new leads and close more deals, but you don’t want to spend all of your time on marketing tasks. This is where marketing automation comes in. It refers to tools that can help you automate repetitive tasks so that you may focus on other aspects of your business.

In this guide, we’ll cover what marketing automation is, the advantages of using it, and some examples of where it can be applied.

We’ll also introduce you to some of the best tools on the market. By the end of this guide, you’ll have everything you need to know about marketing automation and how it can help your business grow.

What is marketing automation? Why use marketing automation? Where Can Marketing Automation Be Applied? Tools for Marketing Automation How to Evaluate Marketing Automation Tools Marketing automation is a great strategy to scale your business
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What is marketing automation? 

Marketing automation refers to softwares that help entrepreneurs automate their marketing tasks. It can be used for a variety of purposes, such as email advertising, social media, design, and lead generation.

Those tools usually come with drag-and-drop editors so that you can easily develop campaigns without any coding knowledge.

Why use marketing automation? 

There are several advantages to using it in your business. These benefits include:

Increased productivity

It allows you to complete more tasks in less time. This means that you can dedicate time to other parts of your business or take on new projects.

Work agility

With marketing automation, you can quickly pause or delete campaigns that aren’t performing well. This agility allows you to make changes on the fly and improve your results.

Team quality

When you use some kind of automation, you can focus on hiring quality team members instead of worrying about training them to complete specific tasks. This allows you to build a better team overall.

Customer satisfaction

Marketing tools let you easily personalize your communications with customers. This personalization can lead to greater customer satisfaction and loyalty in the long run.

Where can marketing automation be applied? 

Depending on your needs, marketing automation can be used in a number of different ways. Some common applications include:

Email marketing

Email advertising is one of the most common uses for marketing automation. It lets you automatically send email messages to customers based on their interactions with your website or app. For example, if someone abandons an online shopping cart, you could send an automated message reminding this person to complete the purchase.

Social media

Social media is another common application. You can schedule posts ahead of time and publish them automatically at the optimal time for engagement. You may also use social media automation to track conversations and keywords so that you can quickly respond to any negative sentiment online.


Many entrepreneurs use marketing automation for design tasks such as creating graphics or setting up landing pages. With design automation, you can create templates that make it easy to produce high-quality designs without spending hours building them from scratch.

Lead generation

Lead generation is another popular use for automation as it enables entrepreneurs to automatically generate leads from their websites or apps. You can set up forms and pop-ups that capture leads’ contact information, allowing you to follow up with them later.

Customer loyalty and referrals

Loyalty and referral marketing are two more promotional strategies that can be extremely effective, especially when it comes to word-of-mouth marketing.

An automated loyalty or referral program could be a good fit for your business if you’ve already seen positive results from word-of-mouth advertising.

The same holds true if your average customer doesn’t feel the need to conduct thorough research before reaching a purchasing decision.

Additionally, your industry’s average customer lifetime value would need to be high enough to justify the upfront investment.

If these criteria are met, automated loyalty and affiliate marketing could help you take your marketing efforts to new heights.

These tools will enable you to benefit from the buzz and personal recommendations, spurring even more word-of-mouth marketing. As a result, you’ll see an increase in customer loyalty and satisfaction as well as more leads and sales.

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Tools for marketing automation 

Marketing automation is still a young and growing industry. Even today, there are plenty of conflicting opinions about what digital tools work best for each business, especially when you consider that many companies will need several different tools to cover all of their bases.

Automating your marketing operation is a big step for any firm, but the right digital marketing tools can take your business to new heights.

If you want to proficiently execute your marketing plan at scale and save time, keep reading. When you find the platforms that work best for your unique needs, connecting with customers will be a breeze.

Check out our list of the best softwares available today to get started.


Hotmart not only hosts your digital product but offers many automation possibilities. Automate product access, sales recovery, commission payments for affiliates and cocreators, and much more.


HubSpot is a popular CRM tool that offers a wide range of features for entrepreneurs, including:

  • Contact management
  • Sales pipeline tracking
  • Live chat support


With over 15 million users worldwide, Mailchimp is one of the most popular email marketing platforms.


Zapier is an online automation tool that makes your life easier by automating repetitive tasks involving business software apps.


Hootsuite is a social media management platform that enables entrepreneurs to track all of their social media channels in one place.


IFTTT (If This, Then That) is a popular online automation tool that allows users to connect different apps and services to automate tasks.


Buffer is a social media management platform that enables users to schedule posts and track analytics for their social media channels.

Sprout Social

Sprout Social is a social media management platform that provides users with tools to help them grow their social media following.


Leadlovers is an email marketing platform designed specifically for small businesses. It offers a wide range of features, including:

  • List segmentation
  • Email drip campaigns
  • Autoresponders

How to evaluate marketing automation tools

Marketing automation requires an investment. Nonetheless, it could be the key to taking things to the next level if your digital business is already seeing success across multiple marketing channels.

There are a number of automation tools available on the market, each with its own set of features and capabilities. When choosing a marketing automation tool, it’s important to consider your specific needs. Some common factors to consider include:


The price of a marketing automation tool can vary depending on the features and functionality it offers. To ensure that you’re getting the best value for your money, it’s important to compare pricing plans before making a purchase.

All-in-one marketing automation tools can help streamline every aspect of your marketing operation, from email promotion to ad buying and lead nurturing.

If you’re already investing in marketing and seeing success, all-in-one marketing automation can help your operation achieve even better results.

Ease of use

Some marketing automation tools can be complex and difficult to use, while others are designed with simplicity in mind. It’s important to choose a tool that you feel comfortable using so that you can get the most out of it.


Each marketing automation tool offers its own set of features. It’s crucial to think about what features are most important to you and your business before making a purchase.


Many marketing automation tools offer integrations with other software to make it easy to connect all of your marketing data in one place. It’s important to consider what integrations are most valuable to you before choosing a tool.

Marketing automation can be a beneficial addition to any company’s marketing arsenal, but it’s vital to select the right tool for your needs.

With so many options available on the market, it can be difficult to know where to start. However, by considering your specific needs and budget, you can narrow down the field and find the perfect marketing automation tool for your business.

Automation is a great strategy to scale your business

Marketing automation is a powerful tool that every entrepreneur should use. It offers many advantages, including increased productivity, efficiency, customer satisfaction, and lead generation.

There are many tools available that offer different features, so be sure to choose one that suits your company’s needs. By utilizing marketing automation, you’ll be able to take your business to the next level.

Marketing is essential for digital business, and if you want to stay on top of the latest trends, check out our article on influencer marketing.



Hotmart is a complete digital distribution platform, built with solutions for those who wish to buy, promote, or sell online courses, videos, subscriptions, ebooks, and much more. If you want to start your business from scratch, give new life to an old idea, push your career in a different direction, or just learn a new skill, Hotmart is for you. Here, you’ll get the solutions you need to start living your passions.

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