Check out our tips to make the most of your Black Friday sales

Black Friday is one of the most anticipated shopping days of the year. Not just for sellers, but for buyers as well. 

Known worldwide for big sales, Black Friday leads into the holiday season, making it attractive for people looking for a deal on presents for loved ones and for themselves.  

Thanks to Black Friday, November is a month when we can be sure that consumers are eager to buy. Because of all this excitement, in today’s post, we are bringing you some tips, for both creators and affiliates, to take full advantage of this frenzy and sell your way into the black!   

Ride the Black Friday train 

Every year, Black Friday is more and more anticipated. Black Friday has already taken the reins as one of the most important days for commerce, especially in relation to the digital market. 

Black Friday, which originated in the US, began being implemented in Brazil in 2013, where it was met with the same success as abroad.

And the numbers don’t lie: 99% of internet users know about Black Friday and 70% have already bought something during Black Friday sales.* 

Want to stand out and make your sales last a little longer? Make a whole week of it! 76% of consumers look at Black Friday as more than just one day.* There’s no denying this is the perfect moment to boost those digital product sales of yours! 

Source: Google Survey (August/2019)*

Not to mention that it just keeps growing. To give you an idea, in 2019, Black Friday sales in the US totaled more than $7.4 billion. Meanwhile, in 2020, revenue was more than $9 billion — totaling more than $14 if we consider weekend sales as well. 

In other words, it’s a day full of opportunities. And it’s still growing. If you want to make your product stand out and sell more, you need to include Black Friday in your planning.

Think about the best promotional strategy and take advantage to do more for your digital business. Beyond being a great opportunity to heat up your sales, this is also your chance to build your brand’s image and break the ice with new customers.    

Invest in different channels

When it’s time to put your promotional strategy for Black Friday into action, everything is valid: ads, emails, social networking posts, YouTube videos… No matter what your niche in the market is, you need to be where your customers and potential customers are. The more channels you utilize, the greater your chances of attracting buyers.   

Pique your audience’s appetite to keep them well engaged. Start releasing content about how “big things are coming soon,” but don’t spoil the surprise. Dropping some hints about what’s to come is a great way to create buzz. The idea is to have as many people as possible talking about your business!

Omnichannel service has never been so essential 

For a little context, the term means providing service on different customer service, marketing, and sales channels to reach clients and offer a quality experience to these potential customers. This also allows you to create different points of contact between your brand and customers. 

In addition to traditional channels, it’s essential that your Black Friday offers are also available through:

• Apps;
• E-commerce;
• Physical stores (when applicable);
• Social networks;
• Chatbots.

The fact is, Black Friday has become a global marketing phenomenon and you need to fight for attention.  

Revise everything related to your product 

Solid marketing strategies are fundamental for a successful Black Friday campaign. But that doesn’t mean it’s everything! It makes no sense to promote like a champ if your product isn’t well structured.   

Start with the sales page

This is where you need to clearly present everything your future buyer needs to know about the product to win them over as a customer. Make sure your page provides the answers to any possible questions they could have when deciding whether to buy.    

Remember to make the product’s benefits a top priority, more than the technical characteristics. It’s much more relevant to the buyer to learn how the product will meet their expectations and deliver solutions than to just talk about how it is 2 hours of 10 video classes.   

Take the chance to show off the rave reviews from previous buyers. The opinions and thoughts of those who have already bought your product are monumental when it comes time to pull the trigger and buy.  

Improve your creator/affiliate relationship

If you are a creator who is focused on skyrocketing post-Thanksgiving sales, show thanks to your affiliates and keep them engage. In the end, they are the ones out there knocking on all those digital doors to promote your product. Take advantage of Hotmart Chat and send out messages via broadcast letting them know about your campaign all at once.  

Take this time to widen your affiliate base. If you don’t operate with 1-clickaffiliation, this might be the time to give it a shot. The more folks you have out there promoting your product, the more opportunities you have to make another sale. 

If you are an affiliate, embrace the moment by finding new products to promote and make more commissions. Get in touch with producers to answer any questions about their products and to get updated promotional materials to use during Black Friday.  

It’s important to work together so that communication becomes regular and you can both optimize sales. 

Offer new ways to pay 

You’ve read this far and are almost ready to start selling more than ever to jump start this holiday season, but you only accept one form of payment? 

It’s time to open up the way the cash flows in! Why not make PayPal or GooglePay an option? You can attend to buyers that really want your product, but don’t like using a credit card. 

Offering the option to pay with two different cards or in installments is nice too. Think about how on Black Friday people are going to shop till they drop and offer greater flexibility for your buyers as the holiday season approaches.   

Create new sales opportunities 

Increase your sales by offering products that complement a purchase at checkout. This gives your customers the chance to get products related to what they’re already interested in right before they finish checking out.  

Imagine a customer about to buy your complete home workout routine. Why not offer them an ebook with 50 healthy recipes to help them recover faster? 

To make sleek moves like this, use Order Bump. This tool is fully integrated with our checkout and perfect to help you sell more to buyers who already are interested in your products. 

Ready to sell more? Prepare your customer service! 

A lot of folks who buy on Black Friday have put off buying until now just to take advantage of sales. This is your chance to offer great service that goes beyond what your price-worried customers would have expected. This can be strategic to win them over as loyal buyers in the future.     

However, make sure your service team is ready, or if you work alone, be prepared for a huge wave of customer support seekers due to a large number of sales during Black Friday. Do everything you can to provide a great experience for your buyers so they’ll be back for more even after Black Friday has come and gone.   

Now that you’re mentally psyched up for your end-of-year sales, roll up your sleeves and get ready to work! Start putting your plan into action and sell more than ever this Black Friday!