08/19/2026 • Digital Marketing Influencer marketing: what it is, how it works, and how to succeed Discover what influencer marketing is, how to choose the right influencer, and which metrics to track for campaigns that actually deliver results.
08/19/2026 • Digital Marketing What is a persona and how is it different from a target audience? A buyer persona is a semi-fictitious representation of your ideal buyer, which is useful for marketing, communication, and content creation strategies.
08/19/2026 • Digital Marketing Hotmart FIRE: what it is, when it happens, and is it worth going? Everything about Hotmart FIRE: dates, ticket prices, speakers, and stages of Latin America's biggest digital marketing and creator economy festival.
05/13/2025 • Non-categorized Communities in the Hotmart Members Area: connect your audience and generate more engagement Have you ever thought about creating an exclusive space to exchange ideas, ask questions and keep your audience warm? With the Communities feature in the Hotmart Members Area, this is possible and can transform the way you relate to your customers.
