Hotmart FIRE: what it is, when it happens, and is it worth going?

If you make a living from content, marketing, or digital business, you’ve probably already heard of Hotmart FIRE. The festival brings together some of the biggest names in the Creator Economy and digital entrepreneurship for three days of content, networking, trends, and experiences in Belo Horizonte, Brazil.

But what actually happens there? When does the event take place? How much does it cost? And, most importantly, is it worth going to Hotmart FIRE? We answer these and other questions below.

What is Hotmart FIRE?

Hotmart FIRE is the largest digital marketing, entrepreneurship, innovation, and creative economy festival in Latin America.

Created in 2015 by Hotmart, the event aims to connect people who are building businesses and transforming the digital market.

Through talks on a wide range of topics, attendees can learn about marketing, sales strategy, artificial intelligence, content creation for social media, and much more.

What happens there?

At Hotmart FIRE, you’ll find talks, debates, and panels covering the main topics in the Creator Economy and digital entrepreneurship.

Marketing, sales strategy, digital content production, creativity, and personal development are some of the themes that take center stage at Hotmart FIRE, always featuring specialists and professionals who deal with these challenges firsthand.

But FIRE isn’t just about what happens on stage. Throughout the event, there’s also knowledge sharing, networking, and new experiences.

Want a preview of what goes on there? Check out below a sneak peek of what happens at the Hotmart event.

When does Hotmart FIRE take place?

Hotmart FIRE usually takes place between August and September, in Belo Horizonte, Minas Gerais. In 2026, Hotmart FIRE will be held on September 10, 11, and 12, at Expominas.

For those unfamiliar with Brazil’s geography: Belo Horizonte is the capital of the state of Minas Gerais, located in southeastern Brazil, about 250 miles (400 km) north of Rio de Janeiro and about 360 miles (580 km) from São Paulo. It’s one of Brazil’s most important cities and has an international airport (Confins) with connections from several cities across Latin America.

Belo Horizonte has been part of the event’s history since its first edition, in 2015, and has become the meeting point for creators, entrepreneurs, specialists, and professionals who make a living, or want to make a living, from the digital market.

Hotmart FIRE schedule

The Hotmart FIRE lineup brings together more than 100 national and international speakers, spread across five stages with different focuses and themes. And between talks, there are also booths, activations, and spaces designed to expand the experience and networking opportunities during the event.

Each edition brings new names, topics, and experiences. So if you want to know what’s in store for Hotmart FIRE 2026, it’s worth checking out the details below about the schedule.

Hotmart FIRE 2026 speakers and attractions

The speakers at Hotmart FIRE 2026 are one of the event’s biggest draws. Each edition, FIRE brings together major names from the Creator Economy, digital entrepreneurship, marketing, and other fields that help make sense of where the market is headed and how you can keep up with that movement.

In 2026, the stage welcomes specialists with diverse backgrounds, sharing experiences, strategies, and lessons built through real-world practice. Confirmed names include:

• Terry Crews: actor, comedian, and host. He’s globally known for standout roles in comedies, such as father Julius in the series Everybody Hates Chris, and player Latrell Spencer in the movie White Chicks.
• Giovanna Antonelli: actress, businesswoman, impact creator, and a phenomenon that transcends generations.
• Leandro Ladeira: digital entrepreneur, mentor, and creator of the “Sell Every Single Day” method, as well as one of the world’s leading experts in evergreen/perpetual sales funnels.
• Rafael Kiso: one of the top digital influencers and CMO of mLabs, a leading social media management platform in Brazil.
• Tiago Tessmann: CEO and creator of the Extreme Conversion method, one of the leading authorities on online campaigns in Brazil.
• Tiago Lemos: a reference in artificial intelligence applied to content, business, and automation.
• Ellen Salomão: digital strategist and specialist in paid product launches.
• Carol Iasmim: sales scientist who combines neuroscience and consumer psychology to sell with intelligence and ethics.
• Felipe Godoy: marketing executive and specialist in blending creativity, data, and business growth.
• Giullya Becker: creator of the Magnetic Content Method and specialist in magnetic communication.

Hotmart FIRE also brings together brands from different segments, with booths and activations ranging from startups and tools for digital businesses to large companies offering exclusive experiences and giveaways.

Anyone looking to expand their connections can stop by the Creator Hall, a business fair that brings attendees, brands, and opportunities together. And to wrap up the event, there’s a closing party, a great moment to celebrate.

At Hotmart FIRE, you might arrive thinking you’re just there to watch talks and leave with much more: new references, contacts, ideas, and possibilities for the next step in your business.

Hotmart FIRE stages

The talks and experiences at Hotmart FIRE are spread across five stages, each with a different focus. Learn more about the stages below:

• Stage F: where knowledge meets entertainment. This space features artistic performances and experiences that reflect the fun, laid-back spirit of Hotmart FIRE.
• Stage I: creativity and inspiration take center stage. Major brands, digital influencers, and global case studies share experiences and ideas capable of transforming the market through innovation.
• Stage R: for those who want to go beyond the surface. This space offers technical knowledge, strategic guidance, and discussions on digital practices and trends with leading names in the industry.
• Stage E: the place to get hands-on. Specialists lead immersive, practical sessions with tools and strategies to help you execute better and grow your digital business.
• VIP Stage: reserved for those seeking an even more exclusive experience, with advanced content and strategies, insights from renowned experts, and Q&A sessions for VIP attendees.

That variety is part of what makes FIRE such a complete experience. After all, it’s a space to learn from leading names, build connections, and leave inspired to turn what you’ve learned into action.

How much does Hotmart FIRE cost?

The price of Hotmart FIRE varies depending on the batch and ticket type. The event offers different options for those who want to attend one day or all three days, as well as for those looking for a more exclusive experience.

The ticket types are:

• BIZ Day: a ticket for one specific day of the event, with access to the main stages, Creator Hall, Fun Zone, Food Park, and other benefits.
• BIZ Pass: access to all three days of the event, main stages, Creator Hall, closing party, talk recordings for 30 days, and a certificate of participation.
• VIP Pass: the complete experience, with access to all three days, main stages and the VIP Stage, recordings for 90 days, early entry to the stages, reserved seating, VIP area, and qualified networking, among other benefits.

Click the image below to see the available options for Hotmart FIRE 2026.

Is it worth going to Hotmart FIRE? Here are 6 reasons to attend!

Hotmart FIRE is worth attending because the event brings together, in one place, major names from the digital market and offers knowledge, networking, and experiences that make a real difference for anyone working or looking to work in the digital market.

Whether it’s to step outside your bubble, find new references, discover tools that can make your routine easier, or simply talk with people facing challenges similar to yours, Hotmart FIRE 2026 creates unique opportunities.

And to prove it’s not just talk, we’ve put together 6 reasons to put Hotmart FIRE on your radar.

Get access to diverse and valuable content

At FIRE, you can follow talks, panels, and debates spread across different stages and featuring important names in the digital market. And it’s not just about gathering information: it’s about being exposed to experiences that can help you see a familiar problem from a new angle or find a strategy for that idea that hasn’t made it off the page yet.

You know that moment when you think “I needed to hear that”? At Hotmart FIRE, it happens more than once.

Meet people and build powerful connections

Hotmart FIRE brings together digital creators, entrepreneurs, specialists, and professionals from different fields and companies in one place.

It’s an opportunity to exchange experiences, share challenges, and meet people who could become partners, clients, suppliers, or simply good connections.

And the best part about networking is that it doesn’t have to happen in a formal meeting. It can happen while waiting in line for a talk, during a break, or in a casual conversation. Sometimes, a few minutes of exchanging ideas is the start of something much bigger.

Stay ahead of the trends firsthand

The digital market doesn’t wait for anyone, and finding out about changes only after they’ve happened can mean missing out on good opportunities.

At Hotmart FIRE, you get to hear specialists discuss trends, new technologies, buying behavior, strategies, and market shifts as they’re happening.

It’s a way to broaden your perspective, question what you’re already doing, and head home with a clearer view of where it’s worth focusing your attention and maybe your next investment.

Learn from renowned experts in their fields

It’s one thing to research a specific strategy. It’s another to hear it directly from someone who has already put it into practice.

Hotmart FIRE 2026 brings together specialists and professionals recognized in their respective fields, sharing experiences, lessons, and perspectives built throughout their careers.

For those just starting out, it’s a chance to speed up the learning curve and avoid common mistakes. For those already established in the market, it’s an opportunity to put their assumptions to the test, discover new approaches, and keep evolving.

Visit all kinds of booths: lots of information, activations, and giveaways

If you’ve read this far, you probably already understand that Hotmart FIRE goes well beyond the stage.

At the Hotmart event, as you walk around, you’ll find booths from brands of all sizes and segments from startups and tools that can make an entrepreneur’s routine easier to large companies offering exclusive activations, experiences, and giveaways.

It’s a chance to discover solutions for your business, understand what these companies do and how they can help you, and, on top of that, win prizes, take part in activations, and enjoy the fun side of a major festival.

Imagem: Hotmart.

Strengthen your authority in the market

Being at Hotmart FIRE can also be a way to strengthen your professional authority. After all, taking part in one of the biggest gatherings in the Creator Economy and digital entrepreneurship shows that you’re closely following the market’s conversations, trends, and shifts.

For those working at companies, the event can broaden perspectives and boost a resume. For creators and entrepreneurs, being at Hotmart FIRE can also help show your own audience that you’re not just talking about the market, you’re actually present where it’s happening.

At the end of the day, investing in knowledge is also investing in your career path. And some experiences say a lot about the professional you want to become.

Hotmart FIRE editions: a look back at 2025 and 2024

Each edition of Hotmart FIRE has its own atmosphere. New names take the stage, new trends make it onto the agenda, and thousands of people arrive at the event with different goals but shared motivations: a desire to learn something new, build connections, and take the next step in their careers.

And once people experience FIRE, they tend to want to come back. After all, the digital market moves fast, and each edition is a new opportunity to broaden perspectives, reconnect with people, and discover what’s driving the Creator Economy forward.

To help you get a better sense of this experience, we’ve put together some highlights from the event’s most recent editions below.

Hotmart FIRE 2025

Hotmart FIRE 2025 took place on August 28, 29, and 30, at Expominas, in Belo Horizonte. This edition marked the event’s 10th anniversary and brought together around 10,000 attendees from every region of Brazil and 26 other countries.

There were more than 100 hours of content spread across five stages, featuring names like Scott Galloway, a global reference in marketing and entrepreneurship; Lázaro Ramos; João Pedro Resende, CEO and co-founder of Hotmart; along with specialists such as Erico Rocha, Leandro Ladeira, Pedro Sobral, and Priscila Zillo Sobral.

More than just an anniversary edition, the Hotmart event showed the scale it has reached: people from all over the world gathered in Belo Horizonte to learn, make strategic business connections, and exchange ideas about the future of the digital market.

Want to get a feel for the atmosphere of that edition? Watch the video below and see what happened at Hotmart FIRE 2025.

Hotmart FIRE 2024

Hotmart FIRE 2024 took place between August 29 and 31, at Expominas, in Belo Horizonte, marking a new phase for the event. It was the first edition held under the name Hotmart FIRE. This ninth edition brought together more than 100 national and international speakers and more than 100 hours of content spread across five stages.

The lineup featured big names from different fields, including Ryan Holiday, Monique Evelle, Igor Coelho, João Branco, Leandro Ladeira, Mario Sergio Cortella, Leandro Karnal, and Luiz Felipe Pondé. The schedule also combined digital business strategies, trends and new technologies, case studies, content, and artistic performances.

It was an edition that made clear FIRE isn’t just for those who already know the digital market inside and out. It’s a space to broaden perspectives, discover new references, and explore possibilities that might not have even been on the radar yet.

Now, check out below one of the standout moments from Hotmart FIRE 2024.

So, ready for Hotmart FIRE?

Now you know: Hotmart FIRE is much more than just talks.

It’s the ideal place to closely follow the shifts happening in the digital market, learn from the people making things happen, get up to speed on artificial intelligence, discover new tools, and, of course, exchange ideas with people who are also building their own businesses and careers.

If you want to stay on top of what’s driving the Creator Economy and digital entrepreneurship forward, it’s worth putting Hotmart FIRE 2026 on your radar and planning ahead to experience it. After all, some ideas you learn on stage. Others come up in that conversation happening in the hallway, at a booth, or over coffee.

To learn more about the event, follow Hotmart on YouTube, Instagram, and TikTok for content, updates, and everything happening there.