Hotmart features: why creators choose the platform to sell digital products

Choosing where to sell a digital product is one of the first decisions anyone who wants to turn knowledge into a business has to make. Beyond publishing a course or an e-book, you need tools to get paid, deliver your content and track your results.

In this article, you will learn about the main Hotmart features, how the platform works, how much it costs to sell, which tools and artificial intelligence solutions it offers, and why creators choose Hotmart to sell to buyers in the United States and around the world.

Hotmart at a glance:

• What it is: a global technology company founded in 2011 in Brazil, with a platform to create, sell, deliver and manage digital products.
• Numbers (2026): more than 200,000 creators selling, over US$10 billion in sales, more than 25 million buyers and sales in more than 188 countries.
• Cost: no monthly fee, with a fee of 9.9% + US$1.00 per approved sale in US dollars (sales over US$15).
• Key features: integrated tools, artificial intelligence solutions, international sales in 22 currencies, an affiliate network, secure payments and a creator community.

Below, you will find each of these points in detail.

What is Hotmart

Hotmart is a global technology company, founded in 2011 in Brazil, that offers a complete platform to create, sell, deliver and manage digital products, such as online courses, e-books, mentoring programs, communities, subscriptions and AI agents. Hotmart also lets you sell physical products and services.

Hotmart was founded by João Pedro Resende, CEO, and Mateus Bicalho, COO, and is part of Hotmart Company, a group of companies that grew out of Hotmart’s expansion and also includes Teachable and eNotas. Its headquarters are in the Netherlands, and the company has teams in 7 countries, including the United States.

Here are Hotmart’s key facts:

Sources: About Hotmart, Hotmart website, Hotmart Help Center and Hotmart Media Center. Company data available in November 2026.

Hotmart’s goal is to let creators run every part of their business from a single structure, without hiring a separate service for each step. To see how the platform works in detail, read our article on how Hotmart works.

What are Hotmart’s main features

Hotmart’s main features are the integration of tools in one platform, its artificial intelligence solutions, international sales, the affiliate network, secure payments and the no-monthly-fee model. Hotmart also stands out for a brand buyers already trust, 15 years in business and a community and events for creators.

These features make the platform a fit for creators at every level, from someone building their first product to businesses with seven- and eight-figure operations.

Here are Hotmart’s ten key features:

1. Everything in one platform.
2. A brand buyers already trust.
3. 15 years in business and a global structure.
4. Sales to the whole world.
5. Tools to sell more.
6. Artificial intelligence at every stage of your business.
7. Affiliate network.
8. Security for sellers and buyers.
9. No monthly fee.
10. Support, community, events and recognition.

Below, see how each feature works in practice.

1. Everything in one platform

Hotmart brings together the main tools to create, host, promote, sell and manage digital products in one place. This includes sales pages, checkout, a members area, email marketing, payment management, performance reports and AI assistants.

Imagine an expert who wants to launch an online course. Instead of paying for one tool to host the lessons, another to collect payments and a third to track sales, they can use Hotmart’s integrated solutions.

This structure reduces the number of vendors and integrations to manage, so the creator can focus on producing content and growing the business.

2. A brand buyers already trust

Hotmart is an established brand in the digital product market: according to the Hotmart website, the platform has more than 25 million buyers, and the Hotmart app is rated 4.9 based on more than 350,000 reviews (2026 data). For anyone starting to sell, offering a checkout and a members area buyers already know helps build trust at the moment of purchase.

This familiarity makes the experience easier for people buying a new digital product, especially when they have already bought other courses through Hotmart.

3. 15 years in business and a global structure

Hotmart has been in business since 2011 and is part of Hotmart Company, a group that also includes Teachable and eNotas. The company is headquartered in the Netherlands, has teams in 7 countries and more than 1,900 employees, more than 700 of whom work in product and technology (2026 data).

Hotmart presents itself as a leader in digital business and a key player in the Creator Economy, with teams in cities such as Belo Horizonte, Madrid, Amsterdam, Bogotá, Mexico City and New York.

4. Sales to the whole world

Hotmart lets you sell digital products to more than 188 countries, with payments in 22 currencies and more than 40 payment methods (2026 data). The checkout detects the buyer’s location, is automatically translated and offers local payment methods. In the United States, buyers can pay with cards, Apple Pay, PayPal (including PayPal Credit and Pay in 4), Venmo and Klarna.

In practice, a course created in English can be sold to buyers in Canada, the United Kingdom or Australia as easily as a domestic sale. Hotmart also generates automatic subtitles in more than 70 languages, which helps you take the same content to audiences in other countries.

Brazilian creator Ricardo Lapa is an example of this expansion: he grew up in the Morro dos Macacos community in Rio de Janeiro and now has clients in more than 40 countries.

5. Tools to sell more

Hotmart offers tools for every stage of the sales journey: creating the product, attracting an audience, selling, delivering content and managing the business. Each tool was built to work together with the others, in the same account.

Here are Hotmart’s main tools, organized by stage:

Imagine you have created a baking course. With Launchpad or Hotmart Pages, you build the sales page; with Hotmart Checkout and Smart Installments, you collect payments; and with the Members Area, you organize the lessons for your students.

With a similar structure, Brazilian pastry chef Bruna Rebelo went from a plain cake to one of the largest baking schools on Hotmart. The goal of these tools is to simplify operations and let creators follow every stage of the business within the same ecosystem.

6. Artificial intelligence at every stage of your business

Hotmart offers artificial intelligence solutions to create products, produce content, sell and support students, all integrated into your Hotmart account. The main one is Launchpad, launched at Hotmart FIRE 2026.

Meet Hotmart’s AI solutions:

• Launchpad: turns an idea described in text into a website, sales page, members area, web app or tool, such as a quiz or a calculator. It publishes with domain, hosting and Hotmart checkout included, with more than 40 payment methods and 22 currencies, and there is a free plan to build your first app.
• Hotmart AI: creates a step-by-step guide to structure, price and launch your product.
• Smart Studio: creates videos with your face and voice without turning on the camera, using an AI avatar. Signing up with your Hotmart account gives you free credits.
• AI Agent: lets you train an agent on your own method and sell it as a product.
• Hotmart Tutor: answers students’ questions based on your lessons, in English, Spanish and Portuguese, and reduces by up to 50% the questions the creator has to answer.
• MCP Hotmart: connects Claude and ChatGPT to your Hotmart account, so you can check sales and students in natural language, free of charge.

With these solutions, artificial intelligence stops being an isolated tool and starts working as part of the business, from product creation to student support after the sale.

7. Affiliate network

Hotmart has an affiliate program that connects digital product creators with people who want to promote their products in exchange for a commission per sale. Affiliates find products to promote in the Hotmart Marketplace, and creators decide the commission they offer.

For creators, this network expands their reach without a fixed sales team. Hotmart also lets you reward your top-selling affiliates with cash prizes every season, with automatic tracking.

Affiliates, in turn, find courses, e-books and other digital products to recommend and earn commissions according to the terms set by each creator. Learn more about how Hotmart affiliates work.

8. Security for sellers and buyers

Hotmart is PCI DSS certified and uses encryption, fraud detection systems and 3D Secure to protect transactions and user data. For your content, Hotmart offers anti-piracy protection with encryption, watermarks to identify unauthorized recordings and access control for team members.

For buyers, every Hotmart product has a minimum 7-day guarantee. The creator can choose 7, 15, 21 or 30 days, and in Europe the law requires a minimum of 15 days. Within that period, the buyer can request a refund directly through Hotmart.

For sellers, a secure payment account with fraud protection means there is no need to build these solutions on your own. Read more about Hotmart’s security and reliability.

9. No monthly fee

Hotmart charges no monthly fee and no sign-up fee: you only pay when a sale is approved. In November 2026, the fee for sales in US dollars is 9.9% + US$1.00 per approved sale over US$15, and every product format pays the same fee.

For sales in currencies other than the Brazilian real, the money is available for withdrawal 15 days after the sale, already accounting for the guarantee period. Eligible creators can also request a cash advance within up to two business days, with the fee shown at the time of the request. See all the details about Hotmart fees.

10. Support, community, events and recognition

Hotmart offers support 7 days a week, learning resources, events and recognition programs for creators. Support is available in English and also helps the creators’ students.

For those just starting out, Hotmart Academy offers free courses on how to create and sell digital products, including strategies and tools.

Hotmart Journey recognizes creators, affiliates and co-producers through two tracks: Hotmart Stars considers performance over a 12-month period, and Hotmart Legacy follows revenue accumulated over time, with milestones in US dollars for accounts outside Brazil.

Another highlight is Hotmart FIRE, an annual event that brings together creators, experts and entrepreneurs to discuss trends and strategies in the digital market. The next edition, Hotmart FIRE 2027, takes place from August 26 to 28, 2027, at Expominas, in Belo Horizonte, Brazil.

Who sells on Hotmart: real examples

Hotmart brings together creators from very different niches, from baking and gaming to personal development, who sell to their home countries and to the world. A few examples show how the platform supports businesses at different stages:

• Bruna Rebelo: a pastry chef who built one of the largest baking schools on Hotmart.
• Ricardo Lapa: grew up in the Morro dos Macacos community, in Rio de Janeiro, and now serves clients in more than 40 countries.
• Danielly Guimarães: after going through burnout, built a digital business that sells to 12 countries.

What these creators have in common is that they used Hotmart’s structure to turn what they knew into a digital product and scale their sales, including outside their home country.

Hotmart or a stack of separate tools?

For many creators, using an all-in-one platform like Hotmart reduces setup time, the need for integrations and the complexity of managing different services. Hiring separate tools, on the other hand, lets you pick a specific solution for each need, but requires more technical organization.

Here are the differences:

The right choice depends on the needs of the business. A company with its own systems may prefer specialized tools, while a creator launching a first course tends to find an integrated solution more practical.

That is why, when comparing platforms, it is worth considering not only the fee, but also the features available, ease of use, payout timing and the cost of keeping the structure running.

Who Hotmart is for

Hotmart is for people and companies that want to create, sell or promote digital products, whether they are just starting out or already run an established operation. The main profiles include:

• People creating their first digital product: can structure sales and deliver content without building their own platform, with support from Hotmart Academy and Launchpad.
• Experts who already have an audience: can turn knowledge into courses, mentoring programs, communities and subscriptions.
• Creators who want to sell internationally: get a checkout with 22 currencies, automatic translation and local payment methods.
• Affiliates: can promote other creators’ digital products and earn commissions on sales.
• High-revenue businesses: benefit from tiered fees that drop as revenue grows.
• Companies that offer courses and training: can sell educational content and organize the student experience.

The ideal platform depends on the product format, the business model and the features each operation needs.

Ready to create your digital product on Hotmart?

Now that you know the main Hotmart features, it is easier to understand why so many creators use the platform to turn knowledge into a business.

Hotmart brings together tools for creating, selling, collecting payments and managing, artificial intelligence solutions such as Launchpad, a brand buyers already trust, an international structure and an affiliate network that expands your reach.

Best of all, you can start with no monthly fee and no sign-up fee. Ready to turn your idea into a product? Create your free Hotmart account and explore everything you need to start selling.

Frequently asked questions about Hotmart

Still have questions? Below, we answer some of the most common questions about Hotmart.