Hotmart Tools: The Complete Guide to Solutions That Help You Sell More

Hotmart tools are the platform’s built-in features that help you sell more digital products without adding operational work: an optimized checkout, order bump, sales recovery, members area, affiliate program, internationalization and an artificial intelligence layer. Most of them are activated in a few clicks and come included in your account, with no monthly fee and no need to hire separate systems.

Hotmart, the all-in-one platform for creators to create, sell and scale digital products, brings these solutions together in one place so you can focus on your content, not on infrastructure. Here, we show you what each tool does, what goal it serves and how to start using it.

Hotmart tools by goal: find the one you need right now

Each Hotmart tool solves a specific sales goal. Use the table to quickly find the one that fits your moment and jump straight to the matching section.

Hotmart checkout and conversion tools

The checkout is the tool that most affects your conversions, because it’s where the purchase happens. Whoever gets there has already decided to buy, so any friction on the page costs you a sale.

The fastest checkout on the market

According to Hotmart, the platform’s checkout loads in under 1 second and handles large simultaneous volumes. That matters during a launch, when lots of people arrive at the same time and the page can’t crash. The checkout accepts more than 40 payment methods in more than 22 local currencies, with real-time anti-fraud, and is authorized by Brazil’s Central Bank, according to the official Hotmart Checkout page. To understand this page’s role in your funnel, see how to build a checkout.

“I chose Hotmart to host my digital products because I see a huge difference in checkout speed and customization. After I joined, I was able to scale my results and sell the same product to people all over Brazil and all over the world.” — Vitor Rubim Vilela, co-producer in the weight-loss niche

Order Bump and Sales Funnel to increase average order value

Order Bump and Sales Funnel are the Hotmart tools for increasing average order value. The Order Bump offers a complementary product right on the payment page, added with one click. The Sales Funnel presents new offers after the purchase is completed, which opens room for upselling, cross-selling and downselling.

According to Hotmart’s internal data, activating the Order Bump can increase revenue by up to 30%, and the tool is free. Results vary by product and offer, but the logic is simple: more value per purchase, with the same acquisition effort. To dig deeper into the math, see how to price a digital product.

“The main Hotmart tools we use include sales funnels and the order bump, because they help increase average order value. Sometimes the producer focuses on a single product, but when you integrate and offer other solutions, it’s easier to grow revenue.” — Wendell and Vanessa Guimarães, from Vida de Tradutor

Tools to recover sales on Hotmart

Hotmart’s sales recovery tools reconvert purchases that would be lost due to insufficient card limit or an abandoned cart. You activate sales recovery with one click, and the system runs in the background.

Some examples of how it works:

• If the customer doesn’t have the limit for an installment purchase, it becomes a recurring payment over the number of months you choose;
• If the customer doesn’t have a card, they can split the payment through boleto or Pix in up to 12 installments, as the creator defines;
• For subscriptions, after a few automatic attempts, the annual plan starts being charged on a recurring basis;
• For the abandoned cart, Hotmart sends pop-ups during the session and follow-up emails, with no setup on your part.

According to Hotmart data, those who activate the recovery tool can see an average 8% increase in revenue. It’s an internal average, so numbers change from business to business, but the principle is to recover revenue that was almost lost.

“An indispensable feature in my business is sales recovery. It handles the heavy lifting for you, without bringing more headaches. That changes the game when you have volume.” — Marcelo Guernieri, digital entrepreneur

Tools to scale: internationalization, affiliates and co-production

To scale without building a new structure, Hotmart has three main tools: international sales, the affiliate program and co-production.

International sales in 188 countries

Hotmart’s checkout speaks 9 languages, has already processed transactions in 188 countries and accepts 22 local currencies with more than 44 payment methods, plus it generates automatic subtitles for more than 70 languages, according to Hotmart’s Internationalization page. According to the same source, selling in the buyer’s local currency increases conversion chances by up to 70%, and those who don’t yet sell abroad miss out on 15% to 35% more revenue. See how it works in practice in how international sales work at Hotmart.

“We already sell to more than 24 countries thanks to Hotmart. Having a single checkout that automatically switches to the person’s currency and language, in any country, makes it so much easier. We have no barriers to selling.” — Pedro Aredes, partner at Agência Pinguim

Automated affiliate program

In the affiliate program, you provide artwork, copy and banners and other people sell your product in exchange for a commission, paid automatically on every sale. Commissions are set by the producer and can reach up to 80% of the product’s value, according to Hotmart’s Affiliates page.

Automatic split between co-producers

With co-production, you set the percentage for each person involved in the product and Hotmart splits the revenue automatically among all parties. This brings transparency to partnerships between experts, launch managers, agencies and partners.

Members area and retention: Hotmart Club

In Hotmart Club, your customers access a members area with a streaming-like experience. A good experience there makes the customer consume more and recommend your product.

Some of the Club’s differentiators:

• Fast access: the customer bought and can already enjoy the product, if it’s available;
• Offline classes: you can download classes and watch them later, on a commute or while traveling;
• Automatic subtitles: help with accessibility and with creating versions in other languages;
• Community: a space for students to connect with each other.

“For me, the key Hotmart tool is the members area. When customers come in, they realize they’re on a professional platform, and that gives them a lot of confidence to watch the classes and get support.” — Nilson Tsui, digital entrepreneur

Automatic subscription renewal

For those working with the subscription model, automatic renewal keeps the customer’s access active every cycle and helps reduce churn. It’s another tool activated in a few clicks, available to those who use this format.

Data and AI tools: Analytics, Hotmart Brain and Tutor

Hotmart has a data and artificial intelligence layer so you can decide based on numbers, not guesswork. At Hotmart FIRE 2025, the company presented a new generation of tools with built-in AI, at a time when it brought together more than 250 thousand active entrepreneurs selling to 188 countries, according to what was announced at the event. To explore Hotmart’s AI offering, visit the artificial intelligence page.

• Hotmart Analytics: centralizes sales, conversion and revenue metrics, so you can spot bottlenecks in the funnel;
• Hotmart Brain: builds analyses and dashboards with AI and automations, with ready-made templates based on the biggest players in the market;
• Hotmart Tutor: supports customer service by answering students’ questions automatically;
• Hotmart AI: a free tool that helps structure courses, suggest a sales strategy and recommend prices.

Pages, email and tax tools: Hotmart Pages, Send and Pay

Besides selling, Hotmart has tools to capture and nurture leads and to handle the tax side.

• Hotmart Pages: builds sales, capture and thank-you pages, with AI support. To understand the format, see what a landing page is;
• Hotmart Send: does email marketing and automation to talk to each lead at the right moment. See how to use email marketing;
• Hotmart Pay: handles the financial side and automatic invoice issuing, through Enotas, a company from the Hotmart group itself.

Pages and Send are offered by subscription. If you want to connect with traffic, copy and development specialists, Hotmart PRO links you with those professionals.

Security tools: anti-fraud, chargeback and Player

Hotmart takes on risks that would be hard for a creator to manage alone: fraud, chargebacks and piracy. The anti-fraud intelligence evaluates purchase behavior and blocks suspicious transactions in real time, which protects you from card disputes, according to the Hotmart Checkout page.

The Hotmart Player, in turn, has anti-piracy technology that protects your videos from illegal downloads. Using the Player costs R$ 2.49 per transaction of the product running on it, one of the few tools with a separate fee.

How much does it cost to use Hotmart tools?

Hotmart doesn’t charge a monthly fee or a sign-up fee: you pay a fee per approved sale. The intermediation fee is 9.9% plus a fixed amount per transaction, which ranges from 10 to 50 cents depending on the country and currency. For the details, see Hotmart prices.

Most sales tools are included in that fee, including checkout, order bump, recovery tools, the affiliate program and Hotmart Club. The exceptions are Hotmart Pages and Hotmart Send, offered by subscription, and the Hotmart Player, with a per-transaction fee. The higher your sales volume, the better the conditions tend to be.

[BONUS] Hotmart tools also work for physical products

You can sell physical products on Hotmart using the same checkout as digital ones. That way, you build integrated strategies, using the same tools to complement your offer with workbooks, books or support materials for your content.

Frequently asked questions