Founded in 2011, Hotmart is one of the largest online education companies in the world. We have an all-in-one platform for creating, distributing and selling educational content, such as online courses, ebooks, podcasts, among other formats.
Hotmart does the heavy work so that everyone can expand their horizons, start their own online business or learn a new skill.
We are always searching for new ways to make sure people can access the knowledge they need, and we believe that learning and teaching are activities that can and should be accessible to everyone.
Our values and pillars are based on respect for others and freedom, and we are committed to helping people start their online business and teach online so that more people can develop personally and professionally.
In this post, you will learn more about our history, the solutions we offer, and why you can trust our work.
Hotmart is a company that promotes entrepreneurship and education through the creation and distribution of digital products.
With our platform, anyone can sell their own digital products or buy online courses, e-books, subscriptions or other content with complete security.
We also offer the best solutions for those who want to start from scratch, migrate a brick-and-mortar business to the online world, jump-start a stalled opportunity, learn a new skill, or promote products to an audience.
We have been in the market for ten years and have more than 26 million users, among creators, affiliates and buyers, and about 370,000 registered products.
We are also present worldwide, promoting entrepreneurship and distance education in 188 countries.
But, far beyond that, our mission is to help people expand possibilities and be a part of our universe. Whether it’s creating a digital product, helping to promote it to more people, or taking an online course to learn something new.
What is a digital product?
Digital products are materials produced and distributed in an entirely digital way, such as online courses, e-books, subscription services, and podcasts.
They are becoming increasingly popular, especially with the advance of the mobile web and smartphones. This ensures that more people have access to information wherever they are.
It’s no wonder that the fastest growing types of digital products are educational ones, such as courses and video lessons. This way, it’s possible to learn a new skill more easily.
[Infographic] Checklist: from the creation to the first sale of your digital product
What is the job of a digital creator?
A digital creator is a person who has knowledge on a subject and decides to turn that skill into a digital product, such as an online course.
For example, a person with experience in smartphone maintenance can create a series of digital video lessons and checklists in which he teaches what they know and sell this content on an online platform.
With Hotmart, digital creators find a space to host and sell their products with total security. Registration is free and you only pay a fee when and if you make a sale.
We also offer a series of solutions and tools that make the creators’ life even easier, such as an exclusive, reliable and international payment method and a specialized support team.
And, to help more and more people to live their passions and sell more and better, Hotmart also offers several materials and educational content completely free, such as e-books, videos, texts, webinars and courses on marketing and sales.
Hotmart provides a platform where people with some kind of skill or knowledge can sell digital products much more easily around the world and where Buyers can purchase an online course with complete security.
Here’s how it works:
- A person with knowledge in some area, such as crafts, cooking, music or a foreign language decides to create a digital product – like an e-book or an online course – to share this skill with others. This person is called a digital creator.
- If the creator wants, they can allow people who are good at making sales to help promote the product on social media, with videos, paid ads, etc. Each sale they make, they receive a commission. They are called affiliates.
- People who are looking to learn something new can buy this digital product directly from our platform or through the exclusive links from creators or affiliates. All with our own 100% secure payment method.
We also provide several tools for creators and affiliates to create custom sales pages, and closely track their sales and commissions. And buyers can access all the courses and digital products they’ve purchased just a click away.
That is, with Hotmart, the entire sales process and access to products is done in one place.
For creators and affiliates, this means you don’t have to worry about hiring several different services and learning how to use several different tools. And, for buyers, they have the guarantee of accessing their courses and products wherever and whenever they want.
Hotmart has over ten years of activity in the online universe and has provided services to thousands of people, spreading knowledge to several countries around the world.
Check out what some of our customers have to say about Hotmart and its solutions:
Hotmart in the media
With a decade of history, Hotmart has been consolidating itself as one of the largest online education companies in the world. And part of this history has been recorded by the press.
Check out what international news sites and portals, are saying about us:
Pay a percentage only when a sale is made.
To register on the platform, you do not need to pay any monthly fees.
You only pay a percentage when you make a sale. This means that if you don’t sell anything, you don’t have to pay anything either.
In other words: you don’t take any risks and you won’t lose money.
Hotmart has an exclusive payment system
HotPay is the first payment system created specifically for the digital product market.
It allows Producers to add special features to their products, such as recurring payment and 1-click purchasing.
And that’s not all!
In addition to helping raise you conversion rate, as it has been fully configured according to the specific characteristics of digital product transactions, with features that make the buyer’s experience even more complete:
- Payment with two credit cards (check out the details);
- The option to pay in installments in several countries;
- Low risk of chargebacks, avoiding fraud attempts for producers and buyers;
- Full integration with credit card operators;
- Mobile Checkout and more!
Using HotPay is secure, as the transaction happens right on the platform and you do not have to provide your personal data to other operators.
You are protected from fraud
That way, you are much more protected.
You can also count on our customer support team
All digital Producers can count on our customer support team to answer questions and solve problems.
All you need to do is submit a request and one of our employees will contact you to help.
Our specialists can help you sell more
One of the great advantages of Hotmart is that we have a team of experts ready to help you sell more.
We are looking forward to sharing all our knowledge and giving you that boost your digital business needs.
Your commissions are guaranteed
Hotmart has highly effective tools to track the source of sales and identify the Affiliate responsible for them, ensuring correct commission attribution.
You have access to a sales report
By using the Hotmart platform, you have access to all the information related to your earnings and can monitor all your sales and statistics transparently.
You can count on our support
Like our Buyers and Producers, Affiliates can also count on our customer support team at any time.
Affiliate Success Stories
According to Invesp, Global online retail sales are growing steadily, as is digital buyer penetration, which reached close to 48% worldwide in 2018 . Also, the number of digital buyers is expected to reach 2.14 billion people by 2021.
It’s safe to say people feel a lot more secure purchasing online.
Since its birth, the digital market has separated itself from brick-and-mortar businesses in terms of saving time, ease of payment, the lack of lines, and the possibility of purchasing a product that is sometimes not even available in the country you live in.
Even so, there is still a considerable share of the population who is somewhat afraid of shopping online.
The reasons for this behavior are wide: fear of exposing personal data, the chances of not actually receiving the product, or even falling for scams.
But, let’s take a minute and look at how Hotmart has a solution to all of these possible problems, allowing you to purchase with peace of mind.
Your information under lock and key
Our platform is made up of people who, like you, are looking for a service provider they can trust.
Hotmart knows how important the confidentiality of your data is and has taken a set of powerful measures so that the information registered on the platform won’t be used by third parties.
Hotmart has got your back, okay?
You can request a refund for your purchase
All products offered on the Hotmart platform are fully refundable.
The warranty period is defined by each Digital Producer and may vary according to the product purchased and local legislation. The warranty can be set for 7,15, or 30 days after the purchase has been made.
We have a customer support team ready to help you
Did you know that if you have any questions or problems with a product purchased from Hotmart, we have an exclusive customer support team to assist you?
Hotmart is dedicated to offering the best service to our users. Our customer support team is diligently at work in our offices around the world
Rest assured, we’re ready to help you!
All the products are reviewed before being made available for sale
For this reason, pirated content, illegal material that violates the privacy and image of others, content related to pedophilia or that promotes pyramid schemes, and many others are strictly prohibited.
This helps us to ensure that the product purchased will be reliable and of good quality.
We take your security seriously
When using Hotmart as a Buyer, Producer, or Affiliate you can rest assured you’re purchasing a quality digital product and that we make it our priority to protect your data.
We highly recommend that you read the official documents with all the details that guarantee that Hotmart is secure.
You can always count on us!
We can assure you that Hotmart does everything in its power to keep all the operational tools and the collected data duly safe, protected, and confidential. We put great effort into preventing any external attacks and system failures that may compromise how the platform works. We’re committed to making your online experience the most secure we can be. Count on us!
This article was originally posted in December 2016 and has since been updated to provide more complete, accurate information.