Social media tools: a computer screen displaying social media icons: Facebook, Twitter, Instagram and Pinterest.

Digital Marketing

The Top Social Media Tools to Boost Your Performance

Learn all about the best tools to boost your social media performance.


06/13/2022 | By Hotmart

It’s no secret that social media has changed how people communicate and therefore, relate to the world, right?

Not surprisingly, marketing underwent a major transformation when media began to directly influence how content is disseminated on the internet.

For this reason, practically all brands have invested heavily in interaction with their audience through social media, such as Facebook, Instagram, and LinkedIn. After all, due to the precision and speed with which the information is disseminated, social media allows various marketing actions to be carried out with great optimization of results.

However, with so many devices available in the online universe, how can you identify the best choice for your brand strategy?

To help you, we’ve listed the top social media tools in the market, so you can track your performance and build even better marketing strategies. 


1. Emplifi

Besides being a great means of communication between companies and their customers, social media allows the identification of a brand’s positioning in relation to its marketplace and its relationship with the audience.

Emplifi allows the monitoring and optimization of these performances by means of metric and statistical data on networks such as YouTube, Facebook, Twitter, Instagram, TikTok and LinkedIn with the purpose of building an even better relationship with our customers.

Because, in addition to improving results and analyzing the behavior of organizations, Emplifi is one of the social media tools that allows companies to make comparisons with their main competitors and pinpoint the best opportunities for improvements based on the data gathered and analyzed by the tool.

2. Sprout Social

Sprout Social is the digital marketing specialists’ dream when it comes to social media tools. It has countless features where you can schedule posts, cultivate relationships, enable social listening, collect analytical data and issue reports for measuring KPIs — key performance indicators.

Integrated with social media such as Twitter, Facebook, LinkedIn, Pinterest and Instagram, it allows you to view messages from all media in a single feed, allowing you to monitor mentions and contact customers in a faster and more convenient and efficient manner.

Used by small, medium and large companies, Sprout Social also provides excellent results in the areas of marketing and customer service, and brings organizations closer to those who identify with the brand.

social media tools: Sprout Social

3. BuzzSumo

BuzzSumo is another social media monitoring tool that facilitates the analysis of content that performs best — for any competitor or subject.

With it, you can evaluate what’s shared on the main networks, search for ideas for the creation of material, analyze which page is the most successful on your blog, and identify the most popular trending topics, as well as the top digital influencers.

In addition, you can use the most talked about topics in social media and create a post for your blog or your business’ social media profiles. Thus, in addition to attracting more traffic to your website, you can also create greater engagement with your followers.

social media tools: BuzzSumo

4. Hootsuite

Hootsuite is the leader in social media management and offers solutions for businesses of varied sizes and segments; after all, it has the main features expected from a good social media tool.

Like Sprout Social, the device allows you to select different platforms and to monitor your posts in real time on a single screen.

social media tools: Hootsuite

It’s also possible to schedule posts and set up content production flows based on their mentions, locations, hashtags and selected keywords.

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5. Keyhole

And speaking of keywords, Keyhole is one of the top social media tools when your goal is finding the most influential and engaged people with their keywords. 

In addition to identifying influencers and monitoring competitors, the strategy allows you to gain a deep understanding of your target audience.

It is widely used on Twitter, Facebook and Instagram. Its dashboard displays, in real time, the number of people that have used the hashtag in their posts, as well as the number of retweets, shares and likes that the campaign has generated.

social media tools: Keyhole

6. Similar Web

As the name says, Similar Web is a social media tool that identifies email addresses with content similar to the subject you need or wish to search.

By doing so, you can use the results to monitor your competitors, find new promotion opportunities and find links and pages that can result in partnerships.

This is because Similar Web provides a panoramic view of the traffic data from competing brands, engagement metrics, organic keywords, among other features.

social media tools: Similar Web

7. HowSociable

One of the best ways to identify the most efficient strategy for your business is to analyze the influence your company has on social media. In this context, HowSociable is one of the social media tools that allows you to monitor your brand’s relevance on various platforms.

Based on an algorithm that analyzes the number of mentions and interactions on social media — such as comments, clicks on links, likes and shares —, the tool is considered a great ally of content marketing.

social media tools: HowSociable

8. Quintly

As with other platforms, Quintly collects, treats and presents elements from the top social media

Known for its efficiency in the creation of market and competitor benchmarks, this data analysis tool provides relevant information for the planning and implementation of campaigns on social media.

Through this monitoring, you can understand if the goals of actions are being achieved, add custom metrics, invest in processes that have the most results and optimize your strategies’ performance.


9. Buffer

As one of the most popular social media tools on the market, Buffer has an intuitive platform, which is easy to use and packed with features. 

With over 3 million registered users, the tool allows them to monitor different social media, schedule updates and manage all of their profiles in one place.

In addition, Buffer offers a variety of browsing extensions and mobile apps, as well as income reporting. It is used by countless marketing agencies and professionals for the management of various social media.


Which social media tools should I use?

As you’ve seen above, social media tools are essential to keep track of your performance and boost your online brand or business. These tools allow you to get organized and improve your strategies to stand out from your competitors and, of course, achieve increasingly positive results.

You have probably also noticed that there are many options on the market, and this makes it a lot harder to choose the best one.

When making your decision, remember the key features of each of the social media tools and think about your audience, goals, and what key metrics to analyze. 

Regardless of the social media tool, we’re sure these will go a long way in helping you understand your performance on social media. It’ll also make it possible for you to plan and optimize your day-to-day as a creator.

Oh, and there are many more social media strategies you can learn! How about checking out our article on the use of hashtags.