Hotmart Platform


How to get started on the Hotmart Platform

Have you just arrived at the Hotmart platform? Welcome! Come take a look at Hotmart's main solutions!

Paula Zanella Caetano

04/17/2020 | By Paula Zanella Caetano

What will we see in this post

If you are a Content Producer and have just started to use the Hotmart platform, you have probably noticed that there are many solutions that can help you increase your sales and optimize your routine through process automation.

To help with the first steps, I’ve selected 3 Hotmart solutions that you should know more about to start off on the right foot.

Hotmart’s Members Area

If you already have your digital product, the first step is to register on the platform. The process is really simple, check out this article on how to register your product at Hotmart.

And after registering your product in the Hotmart Members Area? Time to enjoy the benefits this area offers. Tale a look at the main features:

  • Intuitive space to organize and distribute content in a practical way, without the need to hire other professionals;
  • The possibility to include different types of content such as PDF, video, audio and more.
  • Distribution of content at any time you see fit.
  • Access to the Hotmart Video Player, an exclusive service that you only need to pay for when you make sales.
  • Automatic translation and subtitling in several languages.
  • Offer students the opportunity to watch your classes offline through the Hotmart Sparkle app, if your videos are on the Hotmart Video Player.
  • Offer a second product with free ads.
  • Content available in your Product’s Library. For example, if you want to create a new product using content from other courses, you don’t need to upload it again.
  • Offer extra paid or free modules. You can, for example, create an extra paid module for students who completed the course quickly. It could be an opportunity for you to sell more and for your students to learn more.
  • Access to data that show student engagement and performance. After all, there is no point in making content and not checking the results afterward, is there?
  • Creation of quizzes to test students’ knowledge or to understand them better.
  • The possibility of offering certificates. Imagine students start posting on social media that they took your course, exhibiting the certificate?
  • Add a survey to measure buyer satisfaction. It is possible, for example, to insert the survey on your Product Page, encouraging other people to make the purchase.

Hotmart’s payment system

Hotmart has its own payment system that is fully integrated with the platform and has already sold in more than 188 countries. It has been developed by specialists to meet the needs of the digital market. I’ll tell you the main advantages of this solution:

Affiliate Program

You can boost the sale of your product with the help of other professionals. To use this strategy, just register your product in the Hotmart Affiliate Program.

Fully automated, this solution allows other digital professionals to advertise your product and earn a commission when the sale is made. Check out the main benefits:

  • You scale your sales. With the help of Affiliates, you reach audiences that you would otherwise have difficulty reaching, and you also have help in promoting your product.
  • Form partnerships with experts.
  • More people become familiar with your product.
  • You don’t have to worry about the commissions. The Hotmart platform does it all for you!
  • Access to reports that show the performance of each Affiliate.

Where can I learn to set up Hotmart’s solutions?

I’ve selected a collection of quick videos that teach you how to configure some of Hotmart’s solutions. To access this content, just click on the button below and login on the platform. If you haven’t registered yet, now is the time! Let’s go?


See you later!