General Policy for the Responsible Use of Hotmart
Version updated on March 20th, 2026
Hotmart provides a space and resources for those who wish to create, promote, or sell a Product in a simple and practical way, enabling people to live from their passions, teach what they do best to the whole world, and connect with others who share common interests. Hotmart’s purpose is to enable people to undertake entrepreneurial activities and educate themselves more easily, thereby developing both professionally and personally. To achieve this goal, Hotmart adopts certain values and principles that must be observed by all its Users: respect for others, for Users, and for local laws is one of them, as well as the protection of freedom of expression and the neutrality and equality of internet networks. Therefore, Hotmart reserves the right not to accept or to remove Products that violate these guidelines, in accordance with this Responsible Use Policy of the Platform, which is an integral part of Hotmart's Hotmart's Terms of Use.
You must read this Policy carefully and attentively, as it contains important information about the Products that may be registered on the Platform. Violation of this Policy may result in measures being taken by Hotmart, including suspension of the User’s access to their account or the permanent blocking of the User on the Platform, with the consequent termination of the previously granted license of use, in addition to other measures, as detailed in Hotmart Terms.
This Policy may be modified, replaced, or removed at any time, without prior notice. If you do not agree with a new version of this Policy, you must cease using your Hotmart account. This Policy and its respective updates prevail over any prior proposals, contracts, understandings, or agreements, whether verbal or written, that may exist between you and Hotmart.
To facilitate the reading of this Policy, we provide a Glossary at this here, which lists the meaning of expressions beginning with capital letters in the Hotmart Terms, as well as in this or other Hotmart Policies.
OVERVIEW
A This Policy aims to establish guidelines on the responsible use of the Platform, including examples of Products that may not be registered, promoted, or sold on the Platform, as well as Behaviors that harm the Hotmart ecosystem and the Creator Economy.
B This Policy represents a set of choices made by Hotmart to provide a platform specifically designed so that everyone can change their lives through the sale and distribution of Products. Hotmart dedicates significant time to reflecting on the types of Products that may be promoted on the Platform, evaluating trends as certain topics evolve. Therefore, this Policy is a living document that may be updated at any time.
C The list of examples below is not exhaustive. It serves to guide and provide direction to our verification teams when assessing possible violations of this Policy and other Terms and Policies of the Hotmart Platform, as well as to clarify to the User community some of the main types of Products that should not be part of the Platform.
D Hotmart may seek assistance from external collaborators in its decision-making processes regarding occurrences related to potential violations of this Policy. The final decision on accepting registration, removing or maintaining a Product on the Platform, or adopting any other measure will always rest with Hotmart, which is responsible for assessing occurrences by applying the Terms and this Policy.
E We are very proud to be one of the most powerful tools for the dissemination of knowledge and information today. When making decisions, we know that not everyone will agree with our conclusions, but we always strive to consider different points of view regarding the situations that arise, in order to create a safe environment for our community. The application of this Policy may depend on information available at different times, and we seek to apply it by always considering the context and nuances in which certain words, ideas, images, or sounds appear in Products registered on the Platform.
1. PRODUCTS THAT VIOLATE THE APPLICABLE LEGISLATION
You cannot use the Platform to create, advertise, or sell any Product that violates, or may violate, applicable laws in force. The following are examples of such Products, notwithstanding others:
1.1. Products whose commercialization or promotion is expressly prohibited by law.
1.2. Products that violate the intimacy, honor, privacy, image, name, or any other personality rights of third parties.
1.3. Products that violate personal data protection or third-party rights over their personal data, such as address lists or personal databases lacking a valid legal basis.
1.4. Products that violate third-party intellectual property rights. For example, you may not create, promote, or sell on the Platform any Product containing content that infringes third-party copyrights, such as rights over music, texts, images, videos, or software. You may also not create, promote, or sell Products that contain academic programs or programs developed for any educational institution. You may not create, promote, or sell any Product that infringes trademarks, patents, industrial designs, or trade secrets. Additionally, you may not create, promote, or sell any Product that contains OEM or NFR software, copies or backup files, or that aims to hack electronic devices.
1.5. Products with content delivered by individuals who do not meet the legal requirements to practice the profession or economic activity related to the Product.
1.6. Products that claim, without proof, to be authorized or recognized by legally designated authorities.
2. PRODUCTS THAT ENCOURAGE VIOLENCE, DISCRIMINATION, CRIME, OR PROHIBITED ACTIVITIES
You may not use the Platform to create, advertise, or sell any Product that directly or indirectly implies or may imply, incite or may incite, violence, discrimination, prohibited activities, or crimes. The following are examples of such Products, notwithstanding others:
2.1. Products whose content promotes violence, threats, intolerance, or intimidation against a person or a group of people.
2.2. Products whose content presents a direct attack on a person or group of people, based on characteristics such as race, gender, sexual orientation, gender identity, religion, nationality, mental, medical or physical condition.
2.3. Products whose content promotes speech intended to dehumanize, degrade, intimidate, or reinforce negative or harmful stereotypes based on such characteristics. You may also not create, promote, or sell any Product that directs statements or treatments with these same intentions toward someone.
2.4. Products whose content or form, in whole or in part, may constitute, instigate, or imply the commission of a crime or offense.
2.5. Products whose characteristics indicate or relate to potential fraud, money laundering, terrorism financing, threats to the financial system, currency evasion, or illegal activities.
2.6. Products that allude to or promote the illegal use of firearms, narcotics, toxic substances, or any type of illegal drugs, as well as any illicit substance or those requiring a medical prescription or authorization by a competent authority.
2.7. Products that promote sexual harassment, pedophilia, prostitution, or any other form of sexual exploitation, such as revenge pornography.
3. PRODUCTS RELATED TO FRAUDULENT OR UNETHICAL ACTIVITIES
You cannot use the Platform to create, advertise, or sell any Product whose content involves fraudulent or unethical activities. The following are examples of such Products, notwithstanding others:
3.1. Products that induce, teach, or in any way encourage other Users to violate the Terms or Hotmart Policies.
3.2. Products whose content encourages, recommends, or in any way, promotes any illegal behavior.
3.3. Products that fail to provide necessary and appropriate information about their contents.
3.4. Products whose content is intentionally misleading and capable of causing harm to Users or third parties.
3.5. Products whose content presents information known to be false as if it were true. For example, you may not create, promote, or sell any Product that disseminates news, including media articles, presenting facts as true, or suggesting they may be true, when there is unequivocal evidence that they are false. Hotmart may remove any Product containing such content, regardless of the intent behind its use. Hotmart will apply measures with particular rigor if it finds that false information is being used to improperly interfere with or influence an election.
3.6. Products that promote pyramid schemes or similar structures that rely primarily on financial contributions from new participants to pay earlier participants.
3.7. Products that promote illicit or unrealistic enrichment, promising guaranteed profits, quick gains without effort, or fixed income from variable investments.
3.8. Products that use marketing strategies based on ostentation of luxury goods, cash, or unrealistic lifestyles to mislead Users about the ease of achieving financial results.
4. PRODUCTS THAT ARE INCOMPATIBLE WITH HOTMART'S BUSINESS MODEL, VALUES, OR PRINCIPLES
You cannot use the Platform to create, advertise, or sell any Product that is incompatible with Hotmart’s business model, values, or principles. The following are examples of such Products, notwithstanding others:
4.1. Products that result in the sale of securities.
4.2. Products whose possibility of affiliation is conditioned on the purchase of the Product, and/or Products that teach methods of selling the Product itself.
4.3. Products that include, as their main strategy of advertising, the very use of the Platform, and may lead the audience to believe that there is some kind of cost or special requirement to register or use Hotmart Services, in addition to those already provided in the Hotmart Terms.
4.4. Low-value or limited-content Products, such as materials that merely compile widely available internet information, short e-books without technical depth, or excessively repetitive content (low-quality Private Label Rights “PLRs”) that do not provide relevant educational or professional value.
4.5.Crowdfunding Products or any fundraising modality primarily aimed at raising funds for political or electoral purposes.
4.6. Products with anti-scientific content that contradict established scientific conclusions based on claims lacking plausible evidence.
4.7. Products addressing sensitive topics with unknown repercussions or requiring caution in dissemination, especially when such caution standards are not yet well defined by authorities, legislation, courts, or relevant social criteria.
4.8. Products whose content contradicts rules or guidelines issued by national or international public health authorities and may put Users’ or public health at risk.
4.9. Health-related Products aimed at lay audiences that recommend therapies or alternative treatments promising effectiveness against diseases or symptoms, potentially putting users’ health at risk.
4.10. Health-related Products aimed at lay audiences that suggest the use of cosmetics or medications promising changes in bodily structure or functions, potentially putting users’ health at risk.
4.11. Products presenting alternatives to regulated medications or professional guidance, or promising cures, guaranteed results, or teaching treatments, protocols, or methods without scientific proof or approval by medical or pharmaceutical entities.
4.12. Products that promote habits harmful to public health.
4.13. Products containing pornographic material, especially explicit scenes involving nudity or sexual acts.
4.14. Products whose promotion claims compliance with sustainability guidelines without plausible evidence.
4.15. Products related to gambling, including but not limited to betting, lotteries, casino games, animal racing, fantasy sports, raffles, and sports betting, with or without promises of success, or activities dependent on chance.
4.16. Products or services that promote, facilitate, or promise the sale of followers, likes, views, comments, or any form of artificial engagement on social networks or digital platforms.
4.17. Physical Products not approved for sale on the Platform, including but not limited to: weapons, ammunition, explosives; fireworks; tobacco and related products; narcotics and illegal substances; flora and fauna items; non-compliant telecommunications equipment; human bones, organs, or body parts; medicines, health or aesthetic products, and medical devices; products requiring government approval; tourism services; adult content products or services; cutting lines (cerol); decoders, antennas, and signals; historical, cultural, archaeological, or paleontological items; legal documents and forgeries; financial products and services; undocumented vehicles; gas transfer devices; food and beverages; pesticides; unsafe machinery; products considered unsafe or not typically sold in commerce; among others, unless previously and expressly approved by Hotmart.
4.18. Products with high rates of refunds, chargebacks, and customer dissatisfaction, even without explicit promises or proven technical irregularities by the Producer.
4.19. Products using simulation technologies improperly, including synthetic media to simulate testimonials, endorsements, or participation of celebrities, authorities, experts, or third parties without proper legal authorization. Such use to create false authority or social proof will result in immediate account banning.
4.20. Products whose sales pages omit required contact information, use fictitious names deceptively to avoid legal responsibility, or demonstrate a proven lack of post-sale support (student abandonment) may be immediately suspended regardless of sales volume.
5. ADHERENCE TO HOTMART RULES AND PREROGATIVES
5.1. Hotmart may, at its sole discretion, restrict, suspend, or prevent the commercialization of Products with high rates of refunds, chargebacks, and customer dissatisfaction, even without explicit promises or proven technical irregularities by the Producer. The decision may be based on the Product’s risk history and/or the business model, as well as the ecosystem of payment methods used by the market and its players, including but not limited to recurring complaints, signs of misleading practices, or incompatibility with minimum standards of quality, transparency, and security required by the platform. In such cases, Products may be refused, removed, or have their distribution limited, even after prior approval, in order to protect consumers and preserve the integrity of the Hotmart ecosystem.