Fire Festival 22: See the Highlights From the Second Day

Check out the best moments from Day 2 of Fire Festival and learn valuable lessons from the creator economy experts who dropped by the event.


09/03/2022 | By Hotmart

And it’s a wrap on the second day of Fire Festival 22! But there’s no need to worry; we summarized the best moments for you to catch up with everything that happened on Day 2 of this incredible event

Want to stay in the loop with all things Fire Festival? Keep reading this article and check out our highlights from the first day, too. 

VIDEO: Big names in the creator economy gathered in one big festival | FIRE FESTIVAL 2022 | DAY 2


Highlights from the Innovation Stage 

If you read yesterday’s blog post, you already know that the I Stage at Fire Festival 22 gathers big market experts who inspire creativity and innovation. And the second day of Fire Festival did not let us down! Let’s check it out?


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One of the first speakers of the day was Nathalia Cavalieri, Hotmart’s General Manager. She spoke about the creator economy market and shared valuable lessons she has learned working at Hotmart for almost 7 years. She put up a powerful presentation and brought some numbers to the table:

  • There are 50 million people working as creators worldwide.
  • 75% of them make money only through ads in partnership with brands.

She told the audience that there’s nothing wrong with relying on ads, but “there’s a difference between being an advertiser for a company and having your own business. When you get to be both, it is even better”, she said.

What about a talk from Meta? That’s right, the group that includes Facebook, Instagram, and WhatsApp dropped by Fire Festival, represented by Miro Lima. During his talk, he said that our identity on the internet has greatly evolved over the years. In the beginning, we had to connect to the Internet. Now, our digital relationships are incorporated into our lives on many points. We are already building the metaverse with the technology we have.

Then it was time for one of the most expected panels: Web3, Crypto and Blockchain: How the New Internet Can Generate Opportunities. To talk about it, we brought experts and entrepreneurs on this topic: Catarina Papa, Bianca Brito, and Luiz Guerra.

We learned many lessons from this panel and here are the highlights:

  • NFTs are not only for artwork. Their possibilities are endless, and the next step is finding ways to make them useful for different businesses.
  • Web3 makes it possible for the audience to consume content more actively. Some specialists even say that NFTs are an evolution of CRM.
  • NFTs are here to stay. They may not become commonplace soon, but we’ll definitely see more of them in the next few years. 
fire festival - web3 panel

Catarina Papa, Bianca Brito, and Luiz Guerra at the panel

Next, we had another very interesting panel: The Social Impact of the Creator Economy. This powerful roundtable at Fire Festival gathered Nina Silva, Preto Zezé and Ana Fontes, socially engaged creators. Here are the highlights:

  • “All technology is social”, Nina said. The creator economy needs to meet society’s demands. She also reinforces that technology exists to balance out the scarcity of resources.
  • When creating content for people from underprivileged communities, it’s important to understand that this group has already built a lot on their own. They shouldn’t be underestimated. “You shouldn’t teach us, but come and learn about what we’ve already done”, alerted Zezé. 
  • “If you bring an issue to a woman, especially a mom, she deals with it”, said Ana, reinforcing that women are problem-solvers, and they’re always creating new things because necessity demands it. “That’s innovation”.
social impact of the creator economy - fire festival 22 panel

Nina Silva, Preto Zezé and Ana Fontes on The Social Impact of the Creator Economy panel at Fire Festival 22

Our next speaker was eagerly anticipated: Dan Fleyshman! He joined us at Fire Festival 22 to talk about creating a personal brand. And, in his talk, he made it clear that people need to explore different social media platforms and show their audience what they want people to think of them.

He told Fire Festival participants that many people are scared of posting on social media, and the first thing they should do is remove the fear. He sees many people worried about having a fancy camera and the perfect content, but ‘perfect’ is not relatable and people don’t trust it. The lesson is: don’t worry if you’re not perfect, that’s no reason not to give it a try. 


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Also, to create a personal brand, you should post interesting content. And if you’re wondering what type of content would be interesting, Dan explained: “You have to entertain, make people laugh, show something completely new and exciting or teach something”.

The last highlight from Innovation Stage was a panel about Unlimited audience: how to work with audience decentralization. For this conversation, we welcomed Tiago Leifert, a famous Brazilian TV host and entrepreneur. 

This topic meets every creator’s needs, right? So here are some of the tips for you:

  • When we talk about decentralization, we talk about new conversations on new platforms.
  • The main challenge is to know the ‘where’ and the ‘how’: it’s important to know which content your audience wants, but mostly how to deliver it and where. 
  • The creative decisions must be in the creators’ hands.

Highlights from the Relationship Stage

This is the stage where market experts share their thoughts with thousands of people to inspire them to become better digital entrepreneurs. Read about the best moments from the first day by clicking here.

The first panel of the day on stage R was How to succeed in any niche in the creator economy. We had entrepreneurs from different fields sharing ideas and solutions for everyone to start their own business!

Here’s a quick summary:

  • Micro niches are the future of digital business. The more segmented, the less competition and the greater the chances of becoming an authority on a subject;
  • Working with micro niches does not mean you don’t need to dedicate yourself to the business. It’s necessary to study hard to be an authority on a topic.
  • High-quality content creation is the key to finding new customers in a small niche.
How to succeed in any niche in the creator economy panel at Fire Festival

How to succeed in any niche in the creator economy panel

And to help creators boost their sales, the solution may be selling to different markets. So,  Vilma Núñez, CEO of Grupo Convierte Más, dropped by to teach how to sell every day to people in other countries. 

Here’s a summary of her valuable tips to help you scale your business:

  • Work on a content collaboration strategy with other creators and types of media, such as podcasts, websites, and blogs from the same niche.
  • Diversify high-impact marketing strategies, like livestreams, webinars, and chatbots.
  • Bet on Web Stories to increase organic traffic and improve your ads’ CTR.
  • Create newsletters with specific topics, boosting acquisition of qualified leads.

The next panel was How to sell without a personal brand, with Enrique Jurado, Marc Singer, and Antonio Fernández. Here are some of their best tips: 

  • Company image can be developed, but the most important things are values, history, and meaning.
  • A brand must be robust, provide a quality product, and ensure its clients are aware of these aspects so that they become promoters of the brand.

Another speaker from the US who joined us at Fire Festival was Jen Gottlieb. The actress and entrepreneur gave an exciting talk about The Be Seen System: Skyrocket Your Brand. Become the Recognized Expert in Your Industry and Leave Your Legacy.

The Be Seen System, according to Jen, is based on three words:

  1. Credibility
  2. Influence
  3. Authority

And to do that, you have to understand your audience’s needs and create quality content to meet them. You need to be regarded as an expert, someone capable of helping and solving those problems. 

And she left a tip for those working as content creators: “Instead of worrying about yourself or how you look, start thinking about the people you can help”.

Jen Gottlieb at Fire Festival

Jen Gottlieb at Fire Festival 22

Adam Lyons, The SMART Blueprint founder, was at Fire Festival too! He talked about what you need to know to boost your income. And if we could summarize his talk in one sentence, it would be: “The money of your company is made by the people that stay the longest.”

With that said, he made it clear, by using different examples, that we need to focus on the customers we already have. After all, getting a new customer costs 5 times more than keeping a current one.

To close the stage on the second day, Mike Munzvil, a digital marketer from Colombia, came to stage R to talk about the secrets to building an 8-digit business. Here’s what you need to know:

  • Believing is the first step to achieving something.
  • If you help people achieve results, they become much more than followers, they become allies.
  • You don’t need many products to make millions. 
  • Be around people with a growth mindset.
  • Define and implement a sales strategy before trying others.
  • Turn each problem into an opportunity.
  • It’s not about building an audience, but a tribe.


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Highlights from the Entrepreneurship Stage

Check out the lessons from Hotmart’s experts and partner agencies! All the content shared in this stage is aimed at making better creators or affiliates.

The first class of the day was about everything you need to know before creating a digital product in 2022. Daniela Bianchin had already taught about this topic on the first day of Fire Festival.

However, it is important to reinforce that to create a successful product, content creators need to choose a niche aligned with the skills they have and audience interests, define a format according to their audience’s preferences, and, above all, a clear and objective transformation promise.

Then it was time to learn how to create a high-conversion sales page! Because, after all, this is one of the things that matter the most when selling online, right? 

For that, Lorena Moreira brought a step-by-step for you to build a champion sales page, which consists of decreasing the number of distractions on the page:

  • Fonts cannot be so different from one another.
  • Do not turn your page into a rainbow.
  • Use images with a purpose.
  • The background cannot be a distraction to the text.
  • Create a hierarchy of information and define a logical order for content to appear.

Now, with a good product and an excellent sales page, it’s time for a good launching strategy! Ramón Mogollón went back to the E stage to make this step easier and take the steps for you to sell your product. Here’s what you need to know:

  • Choose the type of launch that best fits your product and business goals.
  • Show the audience the entire journey they will go through with the transformation your product offers.
  • Be ready to deal with objections.
  • Create clear and objective CTAs.

For you to use the best practices on your social media profile, Ana Clara Gregory returns to the stage with the tips for a complete Instagram strategy! Here is a quick summary:

  • Know your persona deeply;
  • Plan an editorial calendar;
  • Create content aligned to your value proposition;
  • Nurture your relationship with your followers.

To help entrepreneurs get off to a good start, Carol Picoli shared essential knowledge about creating a profitable business. She revealed that “price is the monetary sacrifice made when purchasing a product or service”. Carol also stated that the price is not just a number on a label, but the only element of the marketing mix that brings revenue.

The expert presented 3 pricing models:

  1. Pricing based on competition: the price is usually lower than the competition’s; a price war. This way, everybody loses.
  2. Price based on cost: this one has some issues, such as that price will always vary due to the cost, and the creator does not explore all the profitability potential, leaving money on the table. 
  3. Pricing based on value: this is the one she recommends. You take the competitors’ price, and add the production costs, plus the additional benefits your product delivers. And then you advertise those benefits, such as value, storytelling, guarantee, good customer support, and much more.

Let’s talk a little more about TikTok? Now, Matheus Tavares, a Hotmart paid-traffic specialist, spoke again to the Fire Festival audience about how to advertise on TikTok without spending a lot of money. 

To get started with this strategy, besides having a business account, you have to segment your audience and bet on creatives that sell. He also explained that with data analysis, it is possible to improve new campaigns and increase sales. So keep an eye on the metrics that matter the most to your goals.



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More to come tomorrow: the content never ends!

The third and last day of Fire Festival is coming up! Drop back here tomorrow to check the last day’s highlights, and follow us on Instagram to keep up with everything in real time.

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If you missed the best moments from the other days of Fire Festival 22, don’t worry. You can always access our full coverage here at the blog!

Here’s What Happened on the First Day