19 marketing tools

Digital Marketing

19 Marketing Tools your business needs to thrive

Have you ever thought about optimizing processes and automating your business’ tasks? Check out 18 marketing tools you need to know!


06/10/2021 | By Hotmart

A marketing professional’s job can be quite complex. After all, they are the ones who have to think how the communication with customers will work on the various channels, formats and scenarios.

Besides, they’re not only concerned about selling a product or service, but also about creating a bond with customers, making them interact with the brand.

Now, can you imagine performing all of these duties without any help from digital marketing tools?

Many professionals end up wasting a lot of time because they don’t have the proper tools to help them compile, interpret and gather data automatically. 

If you don’t want to suffer with “guesswork” anymore, or waste any time, just keep reading!

Before we get to the tools, how about checking out some killer marketing strategies you can use to promote your business?

Analysis tools

These include great options for measuring your business’ performance, regarding both the marketing strategies you decide to use, as well generating traffic.

They also help analyze your target audience better, understanding their actual needs, forms of consumption, among other relevant information.

With good information, as a marketing professional or digital entrepreneur, you can be better prepared to serve the market, promoting your business and organizing strategies and actions that truly yield returns.

Below, we’ve listed the analysis tools you can use:

1. Google Analytics

This is an important marketing tool, since it helps you monitor several points of your business within the digital realm, from website performance to your brand’s social media pages.

Through Google Analytics, you can understand what worked or didn’t work in your strategy, what your target audience is looking for, your conversions, your sources of traffic, and also generates reports with your key KPIs.

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2. Google Search Console

The Search Console is a marketing tool that helps you understand how Google ranks your business page when searching for keywords related to it.

With this information, you can know what you need to improve in order to be well ranked in Google searches, thus increasing your chances of attracting customers more easily.

3. SEMrush

This tool compares your web site with your competitors’. With it, you’re able to find which keywords are used the most, what their position is on Google, and other information that help guide your content strategy.

The tool’s analysis and diagnosis made work as a “hint” for you. Thus, you receive the information and know what needs to be improved regarding the SEO.

SEO tools

When you think of SEO tools, you’re thinking about the organic growth of your traffic, keywords, search engine algorithms, inbound marketing and even an SEO routine.

Mastering this set of techniques is a complicated task, but the tools make the work much easier. Below, you can check the ones we’ve listed:

4. SEMrush

We’ve already mentioned SEMrush above, but it’s worth remembering. After all, it not only helps you better analyze the market in which your business operates, but also provides a full diagnosis of your main competitors.

It allows you to map keywords and outline content production strategies. In addition, with this tool you can count on a reliable source of the number of searches for each keyword, which can help you select the most strategic terms for your business.

5. Ahrefs

Ahrefs is a tool that mainly offers the analysis of backlinks, helping you measure the performance and functionality of the links that direct to your website.

The tool also helps understand which topics are trending on the internet, so you can produce content according to the most searched items.

6. Yoast 

Yoast is a marketing tool that better helps you understand if your text is sufficiently Google-friendly.

With it, you can identify points that need to be changed and improved in your posts, such as URLs, number of keywords used, meta descriptions, and many other points that sometimes go unnoticed.

7. Google Keyword Planner

Google Keyword Planner is a free Google tool that helps identify the best keywords about a certain subject, both for the creation of content, as well as for paid media campaigns.

It’s included with Google AdSense, and can also help in the creation of good marketing campaigns, improving the content created and its ranking on search pages.

8. Google Trends

Another free service, Google Trends helps identify the most popular topics and keywords searched on the internet.

The difference here is that it mainly helps in obtaining new ideas and in identifying the main trends in specific regions.

Email marketing tools

Email marketing tools are essential so your business can better use the information captured from consumers.

It’s important to say that just sending an e-mail to your lead isn’t enough. You need to understand your buyers’ journey  and sales funnel, in order to guide them through each step until it’s time to complete the purchase.

Below, you’ll find the best email marketing tools. Check them out:

9. Hubspot

Hubspot allows you to not only send e-mail marketing, but also analyze the data of these e-mails, such as opening, return and conversion rates. The tool allows you to create nurturing funnels and segmentation lists.

It has both free and paid versions, providing several essential tools so that your e-mail marketing actions can be converted into good deals for your brand.

10. MailChimp

MailChimp is another widely used marketing tool. It offers a free version that allows you to send up to 12,000 e-mails for free, and you can add approximately 2,000 new contacts a month.

With this tool, your business will be able to create good e-mails, with elaborate imagens and attractive information, in addition to data-analysis options, create connections with social media, external links, among others.

11. Klicksend

Klicksend allows you to not only send e-mail marketing, but also schedule replies and outline nurturing funnels for each lead segmentation.

Moreover, you can create several campaigns to promote your business’ products and services. And you can also monitor the performance of the actions in real time.

Social media tools

Social media is a great way of establishing a presence on the internet. However, good social media management takes a lot of work, since it requires planning, organization, good posts, interaction with followers, and so forth. 

Relying on social media tools allows you to save time on certain tasks, and spend more time focused on creating content. Check them out: 

12. HootSuite

HootSuite allows you to manage your business’ accounts on several social networks, performing actions, such as scheduling posts, following the most talked about topics (helping to focus on creation), among other activities.

Including free and paid versions, it also allows several employees of your business to use the tool at the same time, optimizing the production of content.

13. BuzzSumo

BuzzSumo is a digital marketing tool responsible for finding the key topics covered by social media, so that your company can produce content according to the most commented topics.

With it, you can see what influencers are posting, as well as competitors and brands related to your business, helping you make decisions.

14. Socialbakers

Socialbakers helps not only analyze competitors and brands, but also check how your business’ social media ads are performing.

The tool also includes features that help you optimize your social media management work, such as post scheduling and automatic replies.

Marketing automation tools

Among the digital marketing tools that your company needs to start using, those that automate certain tasks are critical. With them, certain activities become much easier and dynamic.

With them, you can not only create standardized posts, but also organize A/B tests to understand the posts’ performance, among other options.

To help you, we’ve listed a few marketing automation tools. Check them out:

15. Outgrow

Customers no longer want to be sold to. They’re constantly looking for engagement, value addition, and personalization in their e-commerce experience that static content cannot provide. And that is where interactive content comes into the picture. Outgrow is a no-code SaaS platform that allows you to create interactive content like e-commerce recommendations, calculators, quizzes, chatbots, and much more. It is easy to use, quick, and visually appealing. The platform has a wide range of premade templates that make your task even easier.

Moreover, Outgrow’s e-commerce recommendations quizzes allow you to give product recommendations to your audience based on their choices, preferences, and requirements. They not only help your audience make the right choice but also make them aware of your products/services. This ultimately increases the purchase intent because of the personalized solutions users get.

16. RD Station Marketing

RD Station is a marketing tool that automates a series of tasks and activities, such as lead, traffic and sales management.

The service allows you to schedule and blast e-mail marketing campaigns, capture and organize lead data and create custom nurturing funnels.

17. Hubspot

Again in our list, Hubspot is also a great option for automating certain marketing processes for your business, such as sales organization, scheduling and the creation of reports.

The tool allows you to manage your business’ social media, putting practically everything you need to perform into the same perspective, making the process easier.

CRO tools

Creating content and wait for it to convert isn’t enough. It’s essential that you analyze the points that facilitate or hinder the conversion of customers, and always adapt your strategies to obtain the best results.

Several tools can help you optimize the conversion of your business’ channels. Below are a few of them:

18. SumoMe

It allows, among other things, ad boxes to be created and required for your visitors while they browse your website, so that they are always driven to perform an action.

It also allows that other actions be implemented, such as the sharing of links, data analysis, besides helping you create a more dynamic “buy” button. 

19. Hotjar

Hotjar offers a “visual” parameter of how your audience is behaving when they access your website. It allows you to visualize what they access the most, the path they take, the elements they click the most, etc.

With this information, you can reorganize your website so that it will take your visitors faster to where they want to go, increasing your chances of closing more deals.

Turn the marketing tools digital into your allies and make your work easier!

As you can see, using marketing tools allow you to optimize a series of tasks and activities that would otherwise be time-consuming and difficult to perform. Thus, your business saves time, has access to more robust data, and optimizes processes!

But it’s not enough to choose half a dozen tools and think that your business will keep growing in a healthy manner. You need to use them correctly.

Now that you can count on an extensive list of tools, it’s only fair to provide you with the 7 digital marketing indicators that you need to analyze. After all, with a market full of competitors, choosing the right indicators for your analysis is a great advantage!


[This post was updated on June 10th, 2021]