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Step by step guide on how to use video converters

Check out the main advantages and disadvantages of video converters and learn how to use them.

video converters - image of a girl using her computer in the right and in the left there is an icon representing a video converter

As I’m sure you know, videos are an excellent way to draw the audience’s attention to your content, and you’ve probably already started creating this type of material.

However, after recording the video, it’s possible that your content cannot be posted on specific platforms because the file format is incompatible with the format supported by that channel.

Do you know why this happens?

There are several video file formats but not all of them are compatible with all media players.

So, in order for you to convert your files so that their format is compatible with the player installed in your device (be it a computer, tablet or cell phone), there are several programs that convert videos, and this is what we’re going to talk about today.

Before we talk about converters, it’s important for you to know a bit more about the main video formats.

The most popular formats currently used are:

  • MP4;
  • MOV;
  • AVI;
  • FLV.


AVI is one of the most popular video formats developed by Microsoft.

In this format, audio and video data are stored in a single file without jeopardizing image quality.

It is also recognized by all DVD players, however, a few specific media players might have trouble playing AVI videos.


FLV is a  reduced-sized video format developed by Adobe Systems, which was meant to be accessible over the internet without the need to download the video.

By default, many video players don’t play content in this format.

It is played on the Flash Player, which is available for most web browsers (Google Chrome, Mozilla Firefox, Internet Explorer and Safari, for example).


As in the case of AVI, MOV is also one of the most popular video formats. It was developed by Apple’s QuickTime system and therefore, it is compatible with the iPod, Apple TV, iPhone, and iPad.

Despite being a format that provides better-quality files, you might have trouble opening these videos in Windows Media Player, which is the Windows video player.

Therefore, it will be necessary to use one of the video-convert programs available on the market.


MP4 is the video file format most widely used to share this type of content on the web and it was developed based on the MOV format, but it works seamlessly on most operating systems.

Unlike AVI, it stores audio and video data separately, in addition to storing subtitles, static images, charts, user interactivity, and menus.

With the MP4 format, it is possible to obtain videos with quality equal to or greater than the AVI format, but with smaller file size. This is why it is widely used for movies available for purchase on the internet.

4 Video converters

Do you see how many different video file formats there are?

This is why it is possible for you to record your content and only later realize that they aren’t compatible with the platform where you wish to publish them.

Some people may even go through the trouble of recording the content again in order to make it compatible with the player. However, this might end up being too much work and the new-recorded content might not be as good as the original.

Therefore, one of the options in these cases is using programs to convert videos and thus, only change your file’s format.

The video conversion feature can be found in the main editing programs, such as Adobe Premiere, After Effects and Final Cut. But for those who cannot invest in paid software or who use a video editor that doesn’t have this feature, there are indeed good, free options.

Below, we highlight the 4 best-known programs and we will show you the pros and cons of using them to convert videos.

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  1. VLC Media Player
  2. Shotcut
  3. HandBrake
  4. Any Video Convert
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1. VLC Media Player

The VLC Media Player is an excellent alternative due to its compatibility with all current audio and video formats, and due to its multiplatform characteristics (supported by Windows, Mac, Linux, Android, iOS and other systems).

In addition to being used as a video player, it also converts files, among other features.


– It has a screencast feature, which is a tool that allows the recording of your computer screen for tutorials and video lessons.

– Its interface is simple.

– It allows you to watch movies with external subtitles.


– Outdated interface.

Step by step process to convert videos in VLC:

1 – After opening VCL, click on Media – located in the program menu. Then, click on Convert/Save (shortcut Ctrl+R).

video converter - screenshot of VLC app

2 – In the popup window, click on Add to select the video file you need to convert.

video converter - screenshot of VLC app

3 – After adding the file, click on Convert/Save. Select the Convert option (shortcut Alt+O).

video converter - screenshot of VLC app

4 – In the next popup window, select the format into which you want your video to be converted and then, click on Start.

video converter - screenshot of VLC app

2. Shotcut

Unlike VLC, Shotcut is not used as a video player. This software is used for editing and converting videos.


– Intuitive software and therefore, it is easy to learn and use on your own.

– It is compatible with various video formats.

– Because it is easy to use, there are several tutorials teaching the program’s main tools.


– Shotcut doesn’t have many video-effect features.

– The software is heavy, which certain users will find slow.

Step by step process to convert videos in Shotcut:

1 – After opening Shotcut, click on Open file in the menu. Select the video you will convert.

video converter - screenshot of Shotcut app

2 – When the video has been loaded into Shotcut, go to the menu, click on File and then on Export video.

video converter - screenshot of Shotcut app

3 – Select the format option for your video.

video converter - screenshot of Shotcut app

4 – Now, click on Export file and select the folder where your video will be saved and also the program. After selecting the location, Shotcut will start the export process.

video converter - screenshot of Shotcut app

3. HandBrake

Handbrake is software created for video-file conversions. But in addition, it also compresses larger video files without jeopardizing audio and image quality.


– It’s light, which allows you to leave it installed in your computer for whenever you need it, without occupying too much space.

– It has an option to extract and convert physical formats, such as DVD and Blu-Ray.

– Quick conversion.


– The interface isn’t as simple because it has many configuration options.

– There is no Portuguese version.

– It only converts to MP4 and MKV formats.

Step by step process to convert videos in HandBrake:

1 – After opening HandBreak, click on Source and then on Open a single video file to load the file to be converted.

video converter - screenshot of Handbrake app

2 – Check if the selected format is MP4.

video converter - screenshot of Handbrake app

3 – Select the folder where you wish to save the converted video file.

video converter - screenshot of Handbrake app

4 – Click on Start Encode and wait for the conversion process to be concluded.

video converter - screenshot of Handbrake app

4. Any Video Converter

Any Video Converter is software that allows the conversion of videos in Windows and Mac, and that also supports the main current video formats.


– Allows the addition of video effect prior to converting.

– Multiple videos can be merged and converted into a single video file.

– In it, you can select the video format according to the device in which you wish to play the file.


– It offers the purchase of the Any Video Converter Pro every time you convert a file.

– It can take longer to convert a video than other programs.

Step by step process to convert videos in Any Video Converter:

1 – After you open Any Video Convert, click on Add files, located in the center of the screen.

video converter - screenshot of AVC app

2 – Then, on the right side, perform basic adjustments, such as the folder where the video will be saved, video size and quality. Immediately below, you can configure the audio and video options.

video converter - screenshot of AVC app

3 – Select the format according to the player you will be using to play the video.

video converter - screenshot of AVC app

4 – After configuring your video’s conversion format, click on Convert now.

video converter - screenshot of AVC app

Do you see how easy it is to use video conversion programs and be able to publish all the content you create in this format?

Therefore, don’t let your file’s format prevent you from using videos in your business strategy!